Specialization in Typographic Logos Design

Course summary

• U1: Get inspired

  • Introduction

  • Influences | Migue Martí

  • Influences | Rubén Ferlo

  • Influences | Elias Mule

  • Influences | Monotypo Studio

  • Influences | Rodrigo Suárez Araiza

• U2: Logo Design for Beginners

  • What is a logo

  • Characteristics of a good logo

  • Commissioning and analysis

  • The research: creating a mood board

  • The conceptualization

  • Sketching

  • Typography 1

  • Typography 2

  • The composition

  • Color 1

  • Color 2

  • How to save and export

  • Logo application

  • Logo presentation

• U3: Logo Design: Graphic Simplification and Minimalism

  • Brands

  • The logotype

  • The graphic synthesis

  • The commission

  • The conceptualization

  • The sketch

  • Vectorization

  • Typography

  • The color

  • Final logo

  • Graphic resources: applications

  • Presentation of the logo to the client

• U4: Typographic Design for Logos

  • The guy is enough!

  • Basic concepts

  • The eye commands

  • Hit the pencil!

  • A well-posed problem is half the solution

  • Inspiration

  • Sketches

  • Digital retouch

  • The sketch

  • From paper to vector

  • The letter manifests

  • A functional logo

• U5: Typography Customization for Logo Design

  • Introduction to typography and branding

  • Basic concepts and visual codes of typography.

  • How to manipulate fonts for a purpose

  • Commissioning and conceptualization of the project

  • Documentation

  • Type selection

  • Analog process

  • Digitization and vectorization 1

  • Vectorization Process 2

  • Optical adjustments

  • Selection and application of color

  • Auxiliary Elements

  • Printing Methods

  • Application on different supports

• U6: Brand Identity: Logotypes that Tell Stories

  • Pillars of a brand with history

  • How to interview a client

  • The preliminary mood board

  • The wheel of archetypes

  • The personality of fonts

  • The right typography

  • The isotype from typography 1

  • The isotype from typography 2

  • Graphic synthesis

  • How to make the essentials memorable

  • Presenting your brand

• Final project

  • Specialization in Typographic Logo Design

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