UX Introduction
Language and web writing
A course by Strike Heredia , Graphic Designer
![Ripley [Landing Promocional]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.26.2017](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/163/509163-original.jpg?1558907695)
![Aceros Arequipa [Landing]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/507/638/507638-original.jpg?1558912479)
![Falabella [Design Sprint]. UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/190/509190-original.jpg?1558914231)
![SOYUZ [Webpage]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/169/509169-original.jpg?1558911721)
About the video: Language and web writing
Overview
“It is not the same to read a book as a digital screen. We must analyze if the texts are short, concise and clear enough to communicate what the web means. ”
In this video lesson Strike Heredia addresses the topic: Language and web writing, which is part of the Domestika online course: UX Introduction. Learn to analyze digital products to optimize the user experience.
Partial transcription of the video
“People do not read much, and less in digital. In this lesson we will analyze the texts of the web page that they chose and of the Qolono website that I am looking at. With that we can analyze if the keywords are and the structures are correctly armed. The texts and statements of a digital product must be thought of and have the perfect balance between the need of the user, that is, what the user is looking, what is the purpose by which I entered this web, and what the brand means or transmits. We must create the perfect balance, there's the biggest challenge. The brand has a goal, a reason ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Introduction
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Category
Design, Web & App Design -
Areas
Digital Design, Information Design, Mobile Design, UX / UI, Web Design
Strike Heredia
A course by Strike Heredia
Carlos Heredia, better known as Strike, is from Peru and has more than 12 years' experience in advertising, working in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Sr Burns, and Wunderman, as well as for a significant number of brands, including: Brahma, Bosch, Nestlé, Movistar, Interbank, Motorola, Starbucks, Cristal, and San Mateo.
He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief México and professor of creativity at Miami Ad School.
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- 4,190 students
- 16 lessons (1h 55m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
