UX Introduction
Language and web writing
A course by Strike Heredia , Graphic Designer
![UPC [Landing Pre-Grado]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/189/509189-original.jpg?1558913326)
![Falabella [Design Sprint]. UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/190/509190-original.jpg?1558914231)
![Aceros Arequipa [Landing]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/507/638/507638-original.jpg?1558912479)
About the video: Language and web writing
Overview
“It is not the same to read a book as a digital screen. We must analyze if the texts are short, concise and clear enough to communicate what the web means. ”
In this video lesson Strike Heredia addresses the topic: Language and web writing, which is part of the Domestika online course: UX Introduction. Learn to analyze digital products to optimize the user experience.
Partial transcription of the video
“People tend not to read extensively. particularly online. In this lesson. we'll examine the texts from website you've selected and the Colono site I'm currently reviewing. This will allow us to verify the presence of specific words. Properly constructed keywords and structures are essential. The wording and messaging of a digital product need to be carefully crafted. striking a perfect balance between what the user seeks and the reasons for their visit. This ensures that the content aligns with user expectations and site objectives. providing a seamless and meaningful experience. What messa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Introduction
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Category
Design, Web & App Design -
Areas
Digital Design, Information Design, Mobile Design, UX / UI, Web Design
Strike Heredia
A course by Strike Heredia
Carlos Heredia, better known as Strike, is from Peru and has more than 12 years' experience in advertising, working in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Sr Burns, and Wunderman, as well as for a significant number of brands, including: Brahma, Bosch, Nestlé, Movistar, Interbank, Motorola, Starbucks, Cristal, and San Mateo.
He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief México and professor of creativity at Miami Ad School.
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- 16 lessons (1h 55m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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