UX Introduction
Aligning objectives and goals
A course by Strike Heredia , Graphic Designer
![UPC [Landing Pre-Grado]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/189/509189-original.jpg?1558913326)
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About the video: Aligning objectives and goals
Overview
“In this lesson we must discover and be clear about the objectives of the website to be audited, and then discover if we are fulfilling those objectives. ”
In this video lesson Strike Heredia addresses the topic: Aligning objectives and goals, which is part of the Domestika online course: UX Introduction. Learn to analyze digital products to optimize the user experience.
Partial transcription of the video
“In this lesson. we will initiate the web audit process. For my demonstration. i'm using a real estate website named Colón. However. feel free to select any page you prefer. including your personal website if you have Let's see how it works. For this exercise. i'm using as an example… A website from a real estate agency is designed to generate leads. Leads refer to prospects or individuals interested in apartments offered by the agency. Initially. it's essential to align the objectives and goals of this digital product to ensure its effectiveness and success. Here. we will compile a list and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Introduction
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Category
Design, Web & App Design -
Areas
Digital Design, Information Design, Mobile Design, UX / UI, Web Design
Strike Heredia
A course by Strike Heredia
Carlos Heredia, better known as Strike, is from Peru and has more than 12 years' experience in advertising, working in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Sr Burns, and Wunderman, as well as for a significant number of brands, including: Brahma, Bosch, Nestlé, Movistar, Interbank, Motorola, Starbucks, Cristal, and San Mateo.
He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief México and professor of creativity at Miami Ad School.
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