UX Introduction
Influences
A course by Strike Heredia , Graphic Designer
About the video: Influences
Overview
“In such a digital world and with such sudden and rapid changes, it is difficult to recommend a favorite book, but I can give you some of the pages that I constantly visit. In addition, I tell you a little of what I do "apart from working" and as that interestingly, it helps my career as a UX designer. Everything works, everything is experience! ”
In this video lesson Strike Heredia addresses the topic: Influences, which is part of the Domestika online course: UX Introduction. Learn to analyze digital products to optimize the user experience.
Partial transcription of the video
“One of my inspirations is music. I've been a DJ for 3 years For me. playing music is about building empathy with the audience. understanding their musical tastes by observing their expressions. gestures. and movements. This connection reminds me that my performance is not but for them. Advertising also inspires me. as it lets me give voice and image to brands. Understanding their goals and the needs of their audience is the work I do. Obviously. with prior analysis and knowing well the terrain and context where they will develop. My greatest is everyday life. Meeting people. interacting. ta...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Introduction
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Category
Design, Web & App Design -
Areas
Digital Design, Information Design, Mobile Design, UX / UI, Web Design

Strike Heredia
A course by Strike Heredia
Carlos Heredia, better known as Strike, is from Peru and has more than 12 years' experience in advertising, working in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Sr Burns, and Wunderman, as well as for a significant number of brands, including: Brahma, Bosch, Nestlé, Movistar, Interbank, Motorola, Starbucks, Cristal, and San Mateo.
He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief México and professor of creativity at Miami Ad School.
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