UX Introduction
Understanding the business
A course by Strike Heredia , Graphic Designer
![Ripley [Landing Promocional]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.26.2017](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/163/509163-original.jpg?1558907695)
![UPC [Landing Pre-Grado]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/189/509189-original.jpg?1558913326)
![Falabella [Design Sprint]. UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/190/509190-original.jpg?1558914231)
About the video: Understanding the business
Overview
“While efforts are focused on improving the user experience, this effort is "sponsored" by the customer or the brand. That is why it is so important to know what they want to achieve and to know in detail the objectives of the brand. ”
In this video lesson Strike Heredia addresses the topic: Understanding the business, which is part of the Domestika online course: UX Introduction. Learn to analyze digital products to optimize the user experience.
Partial transcription of the video
“Understanding the brand's goals and purpose is essential. This alignment allows us to conduct an audit. Let's explore the process in detail to ensure we remain on track. the business or brand has a specific purpose for developing this product or service. This product and service will be evaluated by goals and KPIs. Therefore. we must maintain our focus. All this effort to create a website is crucial to achieving the intended objectives. Creating a landing page or app relies on two fundamental pillars for success. It has a clear brand purpose and specific objectives that guide its developmen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Introduction
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Category
Design, Web & App Design -
Areas
Digital Design, Information Design, Mobile Design, UX / UI, Web Design
Strike Heredia
A course by Strike Heredia
Carlos Heredia, better known as Strike, is from Peru and has more than 12 years' experience in advertising, working in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Sr Burns, and Wunderman, as well as for a significant number of brands, including: Brahma, Bosch, Nestlé, Movistar, Interbank, Motorola, Starbucks, Cristal, and San Mateo.
He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief México and professor of creativity at Miami Ad School.
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- 16 lessons (1h 55m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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