UX Introduction
Understanding the business
A course by Strike Heredia , Graphic Designer
![Ripley [Landing Promocional]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.26.2017](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/163/509163-original.jpg?1558907695)
![Aceros Arequipa [Landing]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/507/638/507638-original.jpg?1558912479)
![Falabella [Design Sprint]. UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/190/509190-original.jpg?1558914231)
![SOYUZ [Webpage]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019](https://imgproxy.domestika.org/unsafe/s:109:109/dpr:1/rs:fill/ex:true/el:true/plain/src://project-covers/000/509/169/509169-original.jpg?1558911721)
About the video: Understanding the business
Overview
“While efforts are focused on improving the user experience, this effort is "sponsored" by the customer or the brand. That is why it is so important to know what they want to achieve and to know in detail the objectives of the brand. ”
In this video lesson Strike Heredia addresses the topic: Understanding the business, which is part of the Domestika online course: UX Introduction. Learn to analyze digital products to optimize the user experience.
Partial transcription of the video
“It is very important to know the objectives and the purpose of the brand. Only then can we be aligned and we can do the proper audit. Let's see how it is done. The business or brand has a purpose to create this product or service. This product or service will be measured by objectives by KPIs. Then we must not lose the focus that all this effort to create a web page, to create a landing, an application, has two important pillars. Has a brand purpose and an objective by which it will be measured. If we lose focus, the product can become anything else. Suddenly it could positively impact on u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX Introduction
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Category
Design, Web & App Design -
Areas
Digital Design, Information Design, Mobile Design, UX / UI, Web Design
Strike Heredia
A course by Strike Heredia
Carlos Heredia, better known as Strike, is from Peru and has more than 12 years' experience in advertising, working in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Sr Burns, and Wunderman, as well as for a significant number of brands, including: Brahma, Bosch, Nestlé, Movistar, Interbank, Motorola, Starbucks, Cristal, and San Mateo.
He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief México and professor of creativity at Miami Ad School.
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- 4,190 students
- 16 lessons (1h 55m)
- 6 additional resources (1 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
