Basic Principles of SEO
What are keywords
A course by Natzir Turrado , Technical and Strategic SEO Consultant
Joined November 2018
Joined November 2018
About the video: What are keywords
Overview
“The keywords or keywords can be classified according to their intention and their length. We will know why they are important and the different types that exist. We will see examples of these words that are often used in the creative sector. We will start from a specific portfolio as an example so you can follow the steps as the course develops. That is, this practical case will be a starting point with which it will be easier to understand and apply all the concepts learned. ”
In this video lesson Natzir Turrado addresses the topic: What are keywords, which is part of the Domestika online course: Basic Principles of SEO. Learn the keys of organic positioning to improve your search engine presence and optimize your content.
Partial transcription of the video
“The keywords or keywords We can classify them according to their length or intention. We will see how this classification can be useful to optimize our contents during the purchase cycle to capture users. We will also see a little trick to see how to know the real intention behind a keyword. Go for it. These are the different ways we have to categorize a keyword according to the user's need or intention. We have the informational keywords. Imagine I have a camera store and my final interest is to be able to sell a camera. You have to think what the words are that a person would look for eve...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of SEO
-
Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEO
Natzir Turrado
A course by Natzir Turrado
Independent SEO Consultant and Conversion-oriented Digital Analyst. Natzir's job is to increase organic traffic and sales in large multinational portals, as well as start-ups that are in the growth and expansion phase. He has worked for the biggest websites from various sectors: communication (media), travel (hotel chains, cruise companies, etc.), finance, health and retail (distribution, fashion, household appliances, IT, and consumer electronics).
He is currently a professor of digital marketing at various business schools and universities, as well as a speaker at the main events and conferences on the subject in Spain.
- 98% positive reviews (971)
- 28,998 students
- 17 lessons (3h 0m)
- 57 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
