Basic Principles of SEO

Overview

“When we talk about search engines we almost always refer to Google, but there are other types of search engines and SEO can be done for anyone (usually more easily). We will understand in a basic way the operation of a search engine like Google and the main elements of the results page (SERP). It is advisable to know phases of the operation of a search engine to know how you can get a website to be found by search engines and, as a consequence, by people. The SERP is the page of results of the search engines where we find the answers to our questions. Each SERP is unique to each user, even for the same keyword, since search engines personalize the experience. ”

In this video lesson Natzir Turrado addresses the topic: How a search engine works, which is part of the Domestika online course: Basic Principles of SEO. Learn the keys of organic positioning to improve your search engine presence and optimize your content.

Partial transcription of the video

“Regardless of the search engine, The first step to devote to SEO is to understand how it works. Next we will see the phases that form it for search engines to find the page and, as a consequence, to people. Go for it. A search engine works as follows. It has three main phases. They are crawling or "crawling", indexing or "indexing" and the ranking or "ranking." The crawleo or tracking is the first phase of the operation of the search engine. For this phase, Google uses GoogleBot, GoogleBot is a series of robots which are also known as "crawlers" or "spiders", what they do is follow the link...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basic Principles of SEO

• Level: Beginner
• 98% positive reviews (976)
• 29304 students
• 4 units
• 17 lessons (3h 0m)
• 1 download

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEO