Best seller

Basic Principles of SEO

A course by Natzir Turrado
Technical and Strategic SEO Consultant. Barcelona, Spain.
Joined November 2018
, Technical and Strategic SEO Consultant

Learn the keys of organic positioning to improve your search engine presence and optimize your content

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (851)
  • 23565 students

Learn the keys of organic positioning to improve your search engine presence and optimize your content



Spanish with subtitles in English
  • 98% positive reviews (851)
  • 23565 students
  • 17 lessons (3h 0m)
  • 57 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Did you know that a little actually goes a long way when making yourself visible on Google? This is the philosophy of Natzir Turrado, an SEO consultant and digital analyst with more than 9 years' experience in guiding and increasing traffic for big brands such as Desigual, Eroski, and more, as well as start-ups in the growth stage. Join him and dive headfirst into the world of SEO!

In this online course, learn how to be visible on Google and improve the organic positioning of your website, using different SEO techniques and strategies, such as the creation and optimization of SEO-friendly content to attract more traffic through keyword searches.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Introduction to SEO and search engines
  • U3
    U3. How to create content for SEO
  • U4
    U4. Metrics and final recommendations
  • FP
    FP Final project
View details

Start by getting to know Natzir and more about his professional background. He tells you about some of the professionals he admires the most, as well as his main sources of information, from blogs to SEO books.

Next, dive into the world of SEO. Take an in-depth look at what it is, why it is so important, and how a search engine like Google works.

To create SEO content, learn what keywords are, the important role they play, the different types that exist, and how to find them. Next, Natzir gives you a basic introduction to HTML language to help you create and optimize your page or blog for search engines.

Examine what quality content is for Google and what to avoid so that your website doesn't slip through the net in searches.

Learn to measure the success of your SEO actions with different tools and discover the most important metrics to measure the evolution of an online business in search engines. Natzir tells you exactly what to measure and how to do it.

To finish, check out some extra elements to apply to your website to make an impact on your SEO strategy.

What is this course's project?

Carry out a keyword study with SEO tools to optimize your portfolio or business website.

Projects by course students

Who is this online course for?

Anyone interested in taking the first steps in Google positioning.

Requirements and materials

You don't need previous knowledge to take this course as it is introduction to the topic. You'll need a computer with an internet connection and a website to edit, as well as the ability to upload new content. If you do not have a website, Natzir provides you with a case study so you can do the course exercises.


Reviews

23565 Students
851 Reviews
98% Positive ratings

Natzir Turrado

A course by Natzir Turrado

Teacher Plus
Technical and Strategic SEO Consultant

Independent SEO Consultant and Conversion-oriented Digital Analyst. Natzir's job is to increase organic traffic and sales in large multinational portals, as well as start-ups that are in the growth and expansion phase. He has worked for the biggest websites from various sectors: communication (media), travel (hotel chains, cruise companies, etc.), finance, health and retail (distribution, fashion, household appliances, IT, and consumer electronics).

He is currently a professor of digital marketing at various business schools and universities, as well as a speaker at the main events and conferences on the subject in Spain.


Content

  • U1

    Introduction

    • Presentation
    • What will we do during the course?
    • Influences
  • U2

    Introduction to SEO and search engines

    • How a search engine works
    • Why SEO is important
    • Introduction to SEO
  • U3

    How to create content for SEO

    • How to find keywords II
    • Good SEO practices
    • How to optimize and create content II
    • How to optimize and create content I
    • Basic introduction to HTML key elements
    • How to find keywords I
    • What are keywords
  • U4

    Metrics and final recommendations

    • Final recommendations II
    • Final recommendations I
    • How to measure the success of your SEO II actions
    • How to measure the success of your SEO actions I
  • FP

    Final project

    • Basic principles of SEO

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Basic Principles of SEO. Marketing, and Business course by Natzir Turrado Best seller

Basic Principles of SEO

A course by Natzir Turrado
Technical and Strategic SEO Consultant. Barcelona, Spain.
Joined November 2018
  • 98% positive reviews (851)
  • 23565 students