Basic Principles of SEO

A course by Natzir Turrado
Technical and strategic SEO consultant. Barcelona, Spain.
On Domestika since 11/15/2018
, Technical and strategic SEO consultant

Learn the keys of organic positioning to improve your search engine presence and optimize your content

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (300)
  • 8136 students
Basic Principles of SEO

Learn the keys of organic positioning to improve your search engine presence and optimize your content


  • Spanish with subtitles in English
  • 98% Positive reviews (300)
  • 8136 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 17 Lessons (3h 0m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever

With very little you can do much to make yourself visible in Google. This is what Natzir Turrado - an SEO consultant and digital analyst - says, with more than 9 years of experience orienting and increasing traffic in major brands such as Desigual, Eroski, among others, and in startups in phase of growth, you will enter the world of SEO.

In this course you will learn how to be visible in Google and improve the organic positioning of your website, using different techniques and SEO strategies, such as the creation and optimization of SEO friendly content to attract more traffic through the search for keywords.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Introduction to SEO and search engines
  • U3
    U3. How to create content for SEO
  • U4
    U4. Metrics and final recommendations
  • FP
    FP Final project
View details

You will start this course knowing Natzir and his professional career. You'll see the professionals he admires most, in addition to his main sources of information, from blogs to books about SEO.

Afterwards, you will enter the world of SEO completely. You will learn what it is, why it is important and how a search engine like Google works.

To create SEO content, you must know what are keywords or keywords , their importance, the different types that exist and how to find them. Next, Natzir will give you a basic introduction to the HTML language, which will help you create and optimize your page or blog for search engines.

You will see what quality content is for Google and what practices you should avoid so that your website does not disappear in this search engine.

You will learn to measure the success of your SEO actions with different tools and you will discover the most important metrics to measure the evolution of an online business in the search engines. Natzir will tell you exactly what you should measure and how you should do it.

Finally, you will discover some important elements that you can apply on your website to achieve a good impact on your SEO strategy.

What is this course's project?

You will conduct a keyword study with SEO tools with which you will optimize the pages of your portfolio, or your professional services page.

Projects by course students

Who is it for?

To anyone interested in taking their first steps in positioning in Google.

What you need

This course can be done without previous knowledge since it is introductory. You will need a computer with internet connection and have a web page where you can make changes, as well as the ability to upload new content. If you do not have a page, Natzir will provide you with a case study to carry out the course's practices.


Reviews

8136 Students
300 Reviews
98% Positive ratings

Natzir Turrado

A course by Natzir Turrado

TeacherPro
Technical and strategic SEO consultant

Independent SEO consultant and digital analyst oriented to conversion. His work consists of increasing organic traffic and sales in large multinational portals, as well as startups in the growth and expansion phase. He has worked for the main websites in various sectors: communication (media), travel (hotel chains, cruise companies ...), finance, health and retail (distribution , fashion, household appliances, computers, consumer electronics).

He is currently a professor of digital marketing in various business schools and universities, as well as a speaker at the main events and conferences of the subject in Spain.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do during the course?
  • U2

    Introduction to SEO and search engines

    • Introduction to SEO
    • Why SEO is important
    • How a search engine works
  • U3

    How to create content for SEO

    • What are keywords
    • How to find keywords I
    • How to find keywords II
    • Basic introduction to HTML key elements
    • How to optimize and create content I
    • How to optimize and create content II
    • Good SEO practices
  • U4

    Metrics and final recommendations

    • How to measure the success of your SEO actions I
    • How to measure the success of your SEO II actions
    • Final recommendations I
    • Final recommendations II
  • FP

    Final project

    • Basic principles of SEO

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Basic Principles of SEO . A Marketing, and Business course by Natzir Turrado Best Seller

Basic Principles of SEO

A course by Natzir Turrado
Technical and strategic SEO consultant. Barcelona, Spain.
On Domestika since 11/15/2018
  • 98% Positive reviews (300)
  • 8136 students