Learn the keys of organic positioning to improve your search engine presence and optimize your content
With very little you can do much to make yourself visible in Google. This is what Natzir Turrado - an SEO consultant and digital analyst - says, with more than 9 years of experience orienting and increasing traffic in major brands such as Desigual, Eroski, among others, and in startups in phase of growth, you will enter the world of SEO.
In this course you will learn how to be visible in Google and improve the organic positioning of your website, using different techniques and SEO strategies, such as the creation and optimization of SEO friendly content to attract more traffic through the search for keywords.
What's included in this course?
You will start this course knowing Natzir and his professional career. You'll see the professionals he admires most, in addition to his main sources of information, from blogs to books about SEO.
Afterwards, you will enter the world of SEO completely. You will learn what it is, why it is important and how a search engine like Google works.
To create SEO content, you must know what are keywords or keywords , their importance, the different types that exist and how to find them. Next, Natzir will give you a basic introduction to the HTML language, which will help you create and optimize your page or blog for search engines.
You will see what quality content is for Google and what practices you should avoid so that your website does not disappear in this search engine.
You will learn to measure the success of your SEO actions with different tools and you will discover the most important metrics to measure the evolution of an online business in the search engines. Natzir will tell you exactly what you should measure and how you should do it.
Finally, you will discover some important elements that you can apply on your website to achieve a good impact on your SEO strategy.
What is this course project about?
You will conduct a keyword study with SEO tools with which you will optimize the pages of your portfolio, or your professional services page.
Who is it for?
To anyone interested in taking their first steps in positioning in Google.
This course can be done without previous knowledge since it is introductory. You will need a computer with internet connection and have a web page where you can make changes, as well as the ability to upload new content. If you do not have a page, Natzir will provide you with a case study to carry out the course's practices.
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Independent SEO consultant and digital analyst oriented to conversion. His work consists of increasing organic traffic and sales in large multinational portals, as well as startups in the growth and expansion phase. He has worked for the main websites in various sectors: communication (media), travel (hotel chains, cruise companies ...), finance, health and retail (distribution , fashion, household appliances, computers, consumer electronics).
He is currently a professor of digital marketing in various business schools and universities, as well as a speaker at the main events and conferences of the subject in Spain.