Bilingual Branding with Arabic Signs
Creating a Logo
A course by Kinda Ghannoum , Graphic Designer
About the video: Creating a Logo
Overview
“we will choose 3 ideas to digitize the sketches, and after drawing the vectors we will test the work in black and white. And choosing one final concept to move on with. Playing with colors to check how the logo looks and we will have to choose our final color palette.”
In this video lesson Kinda Ghannoum addresses the topic: Creating a Logo, which is part of the Domestika online course: Bilingual Branding with Arabic Signs. Master the basics of cross-cultural design and delve into arabic typography. From initial research and sketching to client presentation and publication. .
Partial transcription of the video
“In this lesson, I will show you how I work through different concepts. It's common to offer more than one concept to client. Let me show you how I do it. After the sketching part is done, including creating and thinking about different concepts, we are moving to digitize the drawings while continuing with the experimentation. I scan the sketches and I place them in front of me. To begin digitizing, there is no need to care about guidelines or proportion. We are just trying things out. For example, the concept of Mokernos. I drew a different variation and I select the one that I like. After ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Bilingual Branding with Arabic Signs
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design

Kinda Ghannoum
A course by Kinda Ghannoum
Kinda Ghannoum is a multidisciplinary graphic designer with six years of experience in branding. She holds a degree in Architecture from Damascus University and a Master’s in Visual Arts from Sint Lucas Antwerpen. Kinda has collaborated with institutions like the Institut du Monde Arabe and the Goethe-Institut.
Of Syrian-Polish descent and based in Belgium, Kinda is the co-founder of the Syrian Design Archive, a project dedicated to preserving and highlighting Syrian design for future generations. Her work focuses on Arabic branding, drawing inspiration from patterns and geometric ornaments.
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- 685 students
- 12 lessons (1h 10m)
- 21 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever