Bilingual Branding with Arabic Signs
A course by Kinda Ghannoum, Graphic Designer
Master the basics of cross-cultural design and delve into arabic typography. From initial research and sketching to client presentation and publication.
Explore cross-cultural branding with Kinda Ghannoum, a graphic designer and co-founder of the Syrian Design Archive. You’ll learn how to blend cultures into visual identities that resonate deeply with diverse audiences, using the richness of Arabic patterns, ornaments, and calligraphy.
With a practical and creative approach, you’ll discover how to transform your research into solid concepts that respect and celebrate cultural diversity. You’ll gain the tools needed to elevate your branding skills, creating authentic and relevant brands in a global environment.
What will you learn in this online course?
12 lessons & 21 downloads
What's included in this course?
To start, you’ll understand the importance of cultural research in branding, learning how to work with graphic elements from cultures that may be unfamiliar to you. You’ll be guided through a rigorous process of analysis and information gathering to build a strong foundation for your design projects.
Next, you’ll focus on developing a mood board that reflects the cultural essence of the brand you want to create. You’ll then learn how to sketch concepts that integrate patterns, ornaments, and typography, particularly centered on Arabic calligraphy, exploring how these elements can be effectively used in visual identities.
Finally, you’ll take your concepts to the next level by digitizing them and applying them to mock-ups to present your ideas professionally. You’ll also explore best practices for sharing your projects online, maximizing their impact and visibility.
- 100% positive reviews (9)
- 915 students
- 12 lessons (1h 10m)
- 21 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Indonesian, Italian, Portuguese, Romanian, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
The final project involves developing a visual identity system for a brand inspired by cross-cultural design, using graphic elements from Arabic culture combined with contemporary influences.
You’ll work from research through to the final presentation, ensuring you create a coherent and authentic identity.
Who is this online course for?
This course is for graphic designers, creatives, and branding professionals interested in exploring cross-cultural design and integrating elements from different cultural heritages into their projects.
It’s also ideal for those looking to deepen their understanding of Arabic calligraphy and how to apply this knowledge to create unique visual identities.
Requirements and materials
Basic knowledge of graphic design and branding is recommended. Experience with digital design tools and an interest in cultural research will help you get the most out of the lessons.
Reviews
Kinda Ghannoum
A course by Kinda Ghannoum
Kinda Ghannoum is a multidisciplinary graphic designer with six years of experience in branding. She holds a degree in Architecture from Damascus University and a Master’s in Visual Arts from Sint Lucas Antwerpen. Kinda has collaborated with institutions like the Institut du Monde Arabe and the Goethe-Institut.
Of Syrian-Polish descent and based in Belgium, Kinda is the co-founder of the Syrian Design Archive, a project dedicated to preserving and highlighting Syrian design for future generations. Her work focuses on Arabic branding, drawing inspiration from patterns and geometric ornaments.
Content
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U1
Introduction
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About Me
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Influences
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U2
Cross Cultural Design
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The Basics of Cross-Cultural Design
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Arabic Typographic Styles General Concepts
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Arabic typography: Anatomy Styles
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U3
Building an Arabic Brand
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How to start Research for Cross-cultural project
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Sketching Different Concepts
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Creating a Logo
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Defining the Visual Identity
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Poster Creation
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U4
Presenting and Sharing your Work
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Mockups & Preparing the work to be published on Instagram & Behance.
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Social media or Behance guideline
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FP
Final project
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Bilingual Branding with Arabic Signs
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What to expect from a Domestika course
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Meet expert teachers
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FAQs
This course is ideal for intermediate designers who want to deepen their understanding of Arabic branding, script design, and cross-cultural visual identity, but some prior design experience is recommended.
You do not need to be fluent, but basic familiarity with Arabic script is helpful. The course provides guidance on script variations, anatomy, and typographic rules for non-native speakers.
You'll need access to Adobe Illustrator and Photoshop for creating and editing Arabic typography, posters, and branding materials. A sketchbook and basic design tools are also recommended for initial concept development.
You’ll learn how to create culturally relevant visual identities, design with Arabic scripts, combine Arabic and Latin fonts, avoid cultural appropriation, and adapt branding for international and local audiences.
The course covers strategies for integrating Arabic and Latin scripts, developing bilingual branding, ensuring typographic harmony, and presenting cohesive visual identities across languages.
Yes, the course teaches you to design logos inspired by Arabic calligraphy, geometric ornaments, and cultural motifs, adapting traditional styles for modern branding.
Absolutely. You’ll create posters with Arabic script, develop mood boards, digitize sketches, and organize digital design archives as part of hands-on assignments.
Adobe Illustrator
Adobe Photoshop
I would like to emphasize the importance of the 'Research Phase' highlighted in this course. For anyone working on bilingual projects, the depth of your research is what transforms a good design into an authentic cultural bridge. Thank you, Kinda, for sharing your process and for your dedication to preserving and evolving the Syrian and Arabic design narrative. It’s inspiring to see such a methodical approach to our rich visual heritage.
Me esta encantando
I was absolutely delighted with this course!
Kinda's work is truly impressive, and her ability to explain concepts with such thoroughness made the learning experience exceptional.
I would be thrilled if more bilingual courses were offered with the instructor being Kinda, particularly ones that go into the intricacies of logo and packaging design from the very beginning to the final stages.
Amazing course, very nicely laid out. The steps are easy to follow and there are so many useful references added. I learned a lot from it!
I love the step-by-step creation process, the unique resources, and the inspiring tips. Highly recommended!