Bilingual Branding with Arabic Signs
Sketching Different Concepts
A course by Kinda Ghannoum , Graphic Designer
About the video: Sketching Different Concepts
Overview
“We will move to the sketch phase with different concepts, we will choose 3 ideas to digitize the sketches, and after drawing the vectors we will test the work in black and white. And choosing one final concept to move on with. Playing with colors to check how the logo looks and we will have to choose our final color palette.”
In this video lesson Kinda Ghannoum addresses the topic: Sketching Different Concepts, which is part of the Domestika online course: Bilingual Branding with Arabic Signs. Master the basics of cross-cultural design and delve into arabic typography. From initial research and sketching to client presentation and publication. .
Partial transcription of the video
“In this lesson, I start sketching some ideas for my brand. As you saw in the mood board, we chose some images that could help us to create our concepts. So I've been working on the mood board and I decided to go with the idea where I'm inspired by the mokarnas that was used in the entrance of the buildings. So we can take that image and simplify the lines. For example, the shape of the mokarnas, make it very simple, very clear, like an abstract shapes and test different position for the shapes that we created. As you can see, I've tried different combination for the shapes. I felt like it's...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Bilingual Branding with Arabic Signs
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design

Kinda Ghannoum
A course by Kinda Ghannoum
Kinda Ghannoum is a multidisciplinary graphic designer with six years of experience in branding. She holds a degree in Architecture from Damascus University and a Master’s in Visual Arts from Sint Lucas Antwerpen. Kinda has collaborated with institutions like the Institut du Monde Arabe and the Goethe-Institut.
Of Syrian-Polish descent and based in Belgium, Kinda is the co-founder of the Syrian Design Archive, a project dedicated to preserving and highlighting Syrian design for future generations. Her work focuses on Arabic branding, drawing inspiration from patterns and geometric ornaments.
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- 685 students
- 12 lessons (1h 10m)
- 21 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever