Bilingual Branding with Arabic Signs

Overview

“An overview of Graphic design, Cultural appropriation, and Appreciation, What to do, and How to avoid cultural appropriation in your brand, and we are going to talk about Internationalization and Localization and check some examples. Avoid clichés!!!”

In this video lesson Kinda Ghannoum addresses the topic: The Basics of Cross-Cultural Design, which is part of the Domestika online course: Bilingual Branding with Arabic Signs. Master the basics of cross-cultural design and delve into arabic typography. From initial research and sketching to client presentation and publication. .

Partial transcription of the video

“In our final project, we will create a branding for Damascus International Fair, which is an annual commercial exhibition event that takes place in Damascus, Syria. It has been talked about as the Syrian economy's window to the world. It was first held in 1954, and it was the oldest one of the type in the Middle East. We will first learn how to set up a questionnaire for the client, and how to start to research for the project. We will work on a mood board, sketch a bit, and consider how to think and create different concepts. We will create a logo and define a visual identity, and talk abo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Bilingual Branding with Arabic Signs

• Level: Beginner
• 100% positive reviews (7)
• 685 students
• 4 units
• 12 lessons (1h 10m)
• 3 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design