Learn the essential steps for developing a food styling project from start to finish
Rather than taste, food wins us by sight, that's why presentation is so important and food styling wins followers all over the world. Espacio Crudo is a photography studio specializing in food, which has worked with Nestlé, Coca-Cola, Pyrex and Juan Valdez, among others, and which places special emphasis on making gastronomy a pleasure for all the senses, turning each ingredient into the protagonist of his photographs.
Paola, Andrés and Natalia, the members of Espacio Crudo, will take you to the kitchen and teach you the ins and outs of the business of food styling . They will show you the whole process behind the creation of impressive gastronomic images, from the contact with the client to the final photo, through the design of the set and the choice of all the necessary ingredients to carry out this type of projects.
About this course
You will begin knowing in depth the work of Raw Space. In addition, Paola, Andrés and Natalia will talk about their influences when creating.
Later they will tell you about the types of clients with whom they have worked throughout their professional career and you will choose one to develop your final project.
You will see how to face a first meeting with your client, you will create a realistic schedule including all the necessary steps to obtain the final product and you will create a budget.
Next, you will plan the photograph: you will create a sketch, you will think about the necessary ingredients and how to place them in an attractive way to get a tasty photo and design the set.
Before the photography you will do a casting of ingredients and the guys from Espacio Crudo will give you some tips that will be very useful when buying them or making them.
You will assemble the set, you will make the lighting scheme and you will make the plating for the final photograph. With the photo ready you will see the process of digital development and retouching.
What is this course's project?
You will do the planning of a photograph of food styling according to the briefing of a real client. The guys at Espacio Crudo will photograph a granola recipe, but you can choose the project that you like the most.
Who is it for?
To photographers, filmmakers, art directors, foodies and anyone interested in learning more about the business of food styling .
What you need
It is advisable to have basic knowledge of photography.
With regard to the materials you will need: a camera, an adequate light source, backgrounds of different colors and textures, plates, kitchen utensils and the ingredients for your recipe.
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Espacio Crudo is a photography studio and food design located in Bogotá (Colombia). Natalia Londoño, Paola Sánchez and Andrés Caicedo lead this space in which gastronomy is the center of everything: through photography they reinterpret ingredients, recipes, traditions and the food itself.
For Crude Space behind each great idea there is a big plate of food: "everything starts in Crude".