Professional Pitch Development for Commercials
Suppress the ego, it's not about you
A course by Monster , Creative Direction Duo
About the video: Suppress the ego, it's not about you
Overview
“You love your idea, we know, but why should your client care? In this lesson we will touch on one of the most common mistakes among newbies and how to avoid losing a great idea due to the fight of egos. You will learn how to lead a collaborative creation (management-agency-client) that benefits the project.”
In this video lesson Monster addresses the topic: Suppress the ego, it's not about you, which is part of the Domestika online course: Professional Pitch Development for Commercials. Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision.
Partial transcription of the video
“Suppress the ego, it's not about you In this unit, we are going to touch on the art of selling and how to bring your ideas to a pitch that allows the client to fall in love of that creative vision that you have created in this project. Let's talk about suppressing the ego. It was one of the most important lessons for us and it is an element that helps us to give that difference in the way we communicate, not so much in ideas and how we build them, because we always kept in mind that advertising has a function, but when you articulate a story according to your interests, the client may feel ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Pitch Development for Commercials
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Category
Photography & Video -
Areas
Audiovisual Production, Film, Video & TV, Video
Monster
A course by Monster
Monster is a creative duo made up of Bastian and Fabián Arellano, two audiovisual directors with more than 20 years' experience in advertising. They are in charge of creating disruptive visions to communicate ideas and captivate audiences, taking each story to its expressive limit.
They have developed and led a wide range of projects for brands such as Coca-Cola, adidas, Ballantine's, Renault, Virgin Mobile, Wom, Redds, Club Colombia, Falabella, Visa, Etb, Alpina, Kellogg's, Bimbo, Ean, and Ramo, among others.
- 97% positive reviews (38)
- 2,223 students
- 17 lessons (3h 36m)
- 24 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
