Professional Pitch Development for Commercials

Overview

“It's a huge gamble to trust a director's vision when you don't understand what the outcome will be. References are a tool to facilitate that communication, and having the exact reference can be the difference between winning or losing a project. In this lesson we will teach you how to find, navigate and catalog these jewels so that they become another weapon in your arsenal.”

In this video lesson Monster addresses the topic: References: boost your idea, which is part of the Domestika online course: Professional Pitch Development for Commercials. Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision.

Partial transcription of the video

“References: boost your idea In this lesson we are going to learn how to use references. It is important to understand what they are for. References normally They are not just a way of communicating to a client what you want to tell, it is also a way to inspire creative conversations. You use them to be able to connect with your producers and other key people you call the approach before, to understand how to approach the project and how to generate that conversation What can they contribute and what would you like to achieve? It also serves you to nurture that creative vision. As you do the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Professional Pitch Development for Commercials

• Level: Beginner
• 97% positive reviews (38)
• 2219 students
• 4 units
• 17 lessons (3h 36m)
• 6 downloads

• Category

  Photography & Video

• Areas

  Audiovisual Production, Film, Video & TV, Video