Professional Pitch Development for Commercials
Anatomy of a treatment: 3 big ideas
A course by Monster , Creative Direction Duo
About the video: Anatomy of a treatment: 3 big ideas
Overview
“In this lesson you will learn what a treatment (or "director's treatment") is and how to generate the differential that enhances your project. We will address the most relevant elements and how to choose what to include and the way in which you should present your ideas so that they captivate your customers.”
In this video lesson Monster addresses the topic: Anatomy of a treatment: 3 big ideas, which is part of the Domestika online course: Professional Pitch Development for Commercials. Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision.
Partial transcription of the video
“Anatomy of a treatment: 3 big ideas This lesson starts with a big question. which is essential in everything we are going to do and your life as a director or director. Why should they choose you? Why should they choose your idea to make it come true? That only you can know and, somehow, all those tools that we have been building and that creative vision is what will be that differential. The formula that we have found, And it doesn't have to be the same for you, is to find that differential and put it clearly, forceful, that builds the brand, that separates you from the crowd and that allo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Pitch Development for Commercials
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Category
Photography & Video -
Areas
Audiovisual Production, Film, Video & TV, Video
Monster
A course by Monster
Monster is a creative duo made up of Bastian and Fabián Arellano, two audiovisual directors with more than 20 years' experience in advertising. They are in charge of creating disruptive visions to communicate ideas and captivate audiences, taking each story to its expressive limit.
They have developed and led a wide range of projects for brands such as Coca-Cola, adidas, Ballantine's, Renault, Virgin Mobile, Wom, Redds, Club Colombia, Falabella, Visa, Etb, Alpina, Kellogg's, Bimbo, Ean, and Ramo, among others.
- 97% positive reviews (38)
- 2,219 students
- 17 lessons (3h 36m)
- 24 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
