Professional Pitch Development for Commercials

Overview

“The first thing is to read the script (the sooner the better!), this activates your brain and begins the process. In this lesson we will talk about how to establish that first contact with the material, what you should focus on in the first stage and how you can begin to shape your creative vision. We will start by talking about types, formats and styles of briefs, and we will review the brief with which we are going to work in the course.”

In this video lesson Monster addresses the topic: First instinct: reading brief 1, which is part of the Domestika online course: Professional Pitch Development for Commercials. Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision.

Partial transcription of the video

“First instinct: reading the brief In this lesson we will talk about the first instinct. With first instinct we refer to the way in which we interpret the script or brief that arrives for the project. For your final project, you will find the brief in the Attached Documents. A script or a brief It is the initial information with which you start the project. The script is like a literary script and the brief may contain additional information to that script. Now, I think it is key to start talking of the types of scripts or briefs that you can find. There are different types of scripts or bri...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Professional Pitch Development for Commercials

• Level: Beginner
• 97% positive reviews (38)
• 2226 students
• 4 units
• 17 lessons (3h 36m)
• 6 downloads

• Category

  Photography & Video

• Areas

  Audiovisual Production, Film, Video & TV, Video