Professional Pitch Development for Commercials

Overview

“Now we will tell you why trusting your intuition is the key to your creative vision. We will also talk to you about how to create an agile and fast structure that allows you to understand the mechanical part of the story. Finally, we will talk about how to nurture that first instinct and give it shape, how to create a coherent speech and how to communicate it to others. ”

In this video lesson Monster addresses the topic: First instinct: reading brief 2, which is part of the Domestika online course: Professional Pitch Development for Commercials. Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision.

Partial transcription of the video

“First instinct: reading the brief Your intuition, there are certain parameters that you should start to see. One of them is the first impression. For example, with this project or with the script, although we did and we tried to separate enough because we did several things in that script that they will have to discover. In our case, we realized that the general structure did not close us, So we wanted to take it to another place, we wanted to remove power, for example, from the characters, because we were made to control the environment was not the best way, but we wanted something simpler...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Professional Pitch Development for Commercials

• Level: Beginner
• 97% positive reviews (38)
• 2219 students
• 4 units
• 17 lessons (3h 36m)
• 6 downloads

• Category

  Photography & Video

• Areas

  Audiovisual Production, Film, Video & TV, Video