Discover what it takes to be a professional advertising director, exploring the essential tools to help your clients fall in love with your creative vision
Want to learn to direct amazing advertising pieces? Spoiler alert! Without a good pitch, you don't stand a chance in such a competitive sector. Get ready to discover all you need to know alongside Bastian and Fabián Arellano, the tenacious audiovisual directors behind Monster who've worked for brands such as Coca-Cola, adidas, Ballantine's, Renault, and Virgin Mobile.
In this online course, they teach you the methodology and tools necessary to create an unforgettable director's treatment, to help sell your vision of an advertising script. Ready to unleash your inner creative monster?
What will you learn in this online course?
17 lessons & 24 downloads
Express your creative vision
11 minutes, 23 seconds
The essential skills of the director: skill set map
7 minutes, 6 seconds
Design your growth: dream your life in 5 years
16 minutes, 5 seconds
Without formulas, but with method: skill set
11 minutes, 8 seconds
Daily routine
10 minutes, 24 seconds
First instinct: reading brief 1
10 minutes, 23 seconds
What's included in this course?
Start the course by meeting your teachers, Bastian and Fabián Arellano. They tell you all about Monster, what inspires them, and how they cultivate their creative universe.
Get to know the importance of expressing your vision of a script, and learn invaluable habits and routines for developing your skills. Now see how to approach the reading of the script and discover how to take advantage of your intuition and personal perspective on a piece.
Then analyze the agency or client brief and get to work on the audiovisual treatment, analyzing what content should be included—references, narrative ideas, look, casting, locations, etc. In addition, see how design is essential to communicating your vision.
Your teachers wrap up the course by teaching you to rehearse, adjust, and present your ideas in the most important moment of this process—the pitch. They also give you some parting tips to start making a name for yourself in the advertising industry.
What is this course's project?
Create a director's treatment for a pitch, where you communicate your creative vision of an advertising script to help you to break into the world of audiovisual advertising production.
Who is this online course for?
Anyone who wants to delve into the direction of advertising pieces and learn how to enhance their creative vision within a highly competitive environment.
Requirements and materials
For this course, basic knowledge of audiovisual direction and use of Keynote or Powerpoint are essential. You also need a computer to do your presentation.
Reviews
- 3 months ago
Muy buen curso y muy buenos temas le ayudan a uno a abrir la mente y como proyectarse en este medio, excelente curso.
- 11 months ago
Really helpful
- 11 months ago
Muy buen curso y muy buenos temas le ayudan a uno a abrir la mente y como proyectarse en este medio, excelente curso.
- 1 year ago
Curso muito bem estruturado e com um conteúdo denso. Os diretores não escondem segredos e passam um conhecimento muito valioso para quem quer crescer na área.
- 1 year ago
nice
They have developed and led a wide range of projects for brands such as Coca-Cola, adidas, Ballantine's, Renault, Virgin Mobile, Wom, Redds, Club Colombia, Falabella, Visa, Etb, Alpina, Kellogg's, Bimbo, Ean, and Ramo, among others.
Content
- U1
Introduction
- About Me
- Influences
- U2
The pitch starts much earlier
- Express your creative vision
- The essential skills of the director: skill set map
- Design your growth: dream your life in 5 years
- Without formulas, but with method: skill set
- Daily routine
- U3
From brief to approach: addressing the project
- First instinct: reading brief 1
- First instinct: reading brief 2
- Anatomy of a treatment: 3 big ideas
- References: boost your idea
- Last but not least: design and inspiration
- U4
Pitching for a dream: time to captivate
- Suppress the ego, it's not about you
- The art of selling 1
- The art of selling 2
- The pitch: meet your future competition
- Fall in love with your future
- FP
Final project
- Professional Pitch Development for Commercials
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to build your own creative vision, develop visual styles, interpret briefs, craft persuasive pitches, manage post-production, and deliver impactful proposals for advertising and audiovisual campaigns.
This is an intermediate-level course recommended for those with basic knowledge of audiovisual production or advertising who want to professionalize and distinguish their creative vision.
All you need is internet access, a computer, and some prior experience in audiovisual or advertising. Basic tools for presentations and visual editing, like PowerPoint and mood board software, are recommended.
Through analysis of references, hands-on exercises, and self-reflection techniques, you’ll discover how to identify, evolve, and communicate a personal visual style in your advertising projects.
Yes, you’ll learn how to structure and deliver persuasive pitches, create director’s treatments, design visual presentations, and improve your communication to build confidence and sell your ideas.
The course covers advertising visualization, audiovisual storytelling, mood boards, sound design, casting, narrative styles, color use, idea synthesis, brief management, and presentation strategies.
Yes, you’re encouraged to apply what you learn to your own projects, reflect on your progress, and build a portfolio aligned with your professional creative vision.