Social Media Design: How to Stand Out Online
Exploring the Brief
A course by Jennifer Hayashi , Multi-Disciplinary Designer and Art Director
Joined October 2021
Joined October 2021
About the video: Exploring the Brief
Overview
“To begin with, you will learn how to break down your brief and analyze what it's asking. You will also learn how to start creating your social media playbook.”
In this video lesson Jennifer Hayashi addresses the topic: Exploring the Brief, which is part of the Domestika online course: Social Media Design: How to Stand Out Online. Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media.
Partial transcription of the video
“ Exploring the Brief In this lesson, you'll learn to break down your brief and analyse what it's asking. We'll also learn how to start making your social media playbook. The most important step in starting your social media playbook is understanding the brief. When working with a client, it might be worth having a conversation about what they're looking for when it comes to a playbook. Is it just one thing for one campaign, or are they looking for a whole brand redesign? It is about having that conversation and understanding where your client wants to go. If it's for yourself, that's easy....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Design: How to Stand Out Online
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Content Marketing, Digital Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling
Jennifer Hayashi
A course by Jennifer Hayashi
Jennifer Hayashi is a multidisciplinary designer and art director from Glasgow, Scotland. Growing up, she was passionate about computer games and went on to study computer arts at the University of Abertay, where she was given the opportunity to live in Japan for a year. There she practiced design and illustration and showed her work at exhibits including Takashi Murakami’s Geisei in Tokyo. She later became a junior designer in a web and design agency before moving to London.
Currently, Jennifer is an associate design director at We Are Social, alongside working on freelance creative projects for clients. She has worked with brands including Adobe, Refinery 29, Unilever, Netflix UK, MAC Cosmetics, and Samsung, and provided design direction on social content for Lidl, Audi, and Westfield.
- 80% positive reviews (20)
- 918 students
- 13 lessons (1h 36m)
- 20 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
