Social Media Design: How to Stand Out Online
Finalizing the Toolkit
A course by Jennifer Hayashi , Multi-Disciplinary Designer and Art Director
Joined October 2021
About the video: Finalizing the Toolkit
Overview
“Finally, you will bring all of your elements together to write your social media playbook. I will show you how to write the deck, so it’s easy and simple for anyone to create content based on it.”
In this video lesson Jennifer Hayashi addresses the topic: Finalizing the Toolkit , which is part of the Domestika online course: Social Media Design: How to Stand Out Online. Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media.
Partial transcription of the video
“ Finalizing the Toolkit In this lesson, you'll bring all your elements together to write your social media playbook. We'll look at writing the deck, so it's really easy and simple for anyone to make content off of it. Now that you've made your mock-ups and everything else to do with your playbook, it's time to bring it all together and make it client-worthy. What I'll do is put all of my elements onto Google Slides because I like to work that way. Use what software you have available to you. I've got animation in mind, so I want to make sure that people can view it with animation, so it's ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Design: How to Stand Out Online
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Content Marketing, Digital Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling

Jennifer Hayashi
A course by Jennifer Hayashi
Jennifer Hayashi is a multidisciplinary designer and art director from Glasgow, Scotland. Growing up, she was passionate about computer games and went on to study computer arts at the University of Abertay, where she was given the opportunity to live in Japan for a year. There she practiced design and illustration and showed her work at exhibits including Takashi Murakami’s Geisei in Tokyo. She later became a junior designer in a web and design agency before moving to London.
Currently, Jennifer is an associate design director at We Are Social, alongside working on freelance creative projects for clients. She has worked with brands including Adobe, Refinery 29, Unilever, Netflix UK, MAC Cosmetics, and Samsung, and provided design direction on social content for Lidl, Audi, and Westfield.
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