Social Media Design: How to Stand Out Online

What is a Social Media Playbook?

A course by Jennifer Hayashi , Multi-Disciplinary Designer and Art Director

80% positive reviews (20)

918 students

Audio: English, Spanish

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About the video: What is a Social Media Playbook?

Overview

“Here, you will learn what a social playbook is and why it’s an important tool when it comes to creating distinct social media campaigns or posts.”

In this video lesson Jennifer Hayashi addresses the topic: What is a Social Media Playbook?, which is part of the Domestika online course: Social Media Design: How to Stand Out Online. Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media.

Partial transcription of the video

“ What is a Social Media Playbook? In this lesson, you'll learn what a social playbook is and why it's an important tool when it comes to creating distinct social media campaigns or posts. You might have heard of a brand bible or a brand book, and this is usually the tool kit or the brand icons, the logos, the colours and how brands live in the real world. You might have heard of that but you might not have heard of a social media playbook or tool kit. Brand books often omit how a brand reacts and works on social media. A playbook fills those gaps. Often, you'll see brand books that will go...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Design: How to Stand Out Online

Level: Beginner
80% positive reviews (20)
918 students
4 units
13 lessons (1h 36m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Content Marketing, Digital Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling

Jennifer Hayashi

A course by Jennifer Hayashi

Teacher Plus

Multi-Disciplinary Designer and Art Director

Jennifer Hayashi is a multidisciplinary designer and art director from Glasgow, Scotland. Growing up, she was passionate about computer games and went on to study computer arts at the University of Abertay, where she was given the opportunity to live in Japan for a year. There she practiced design and illustration and showed her work at exhibits including Takashi Murakami’s Geisei in Tokyo. She later became a junior designer in a web and design agency before moving to London.

Currently, Jennifer is an associate design director at We Are Social, alongside working on freelance creative projects for clients. She has worked with brands including Adobe, Refinery 29, Unilever, Netflix UK, MAC Cosmetics, and Samsung, and provided design direction on social content for Lidl, Audi, and Westfield.