Social Media Design: How to Stand Out Online

Colour, Graphics, and Typography

A course by Jennifer Hayashi , Multi-Disciplinary Designer and Art Director

80% positive reviews (20)

918 students

Audio: English, Spanish

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About the video: Colour, Graphics, and Typography

Overview

“You will see how to build out the graphic identity for your social playbook, working from your mood board to create the elements of the toolkit. ”

In this video lesson Jennifer Hayashi addresses the topic: Colour, Graphics, and Typography , which is part of the Domestika online course: Social Media Design: How to Stand Out Online. Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media.

Partial transcription of the video

“ Colour, Graphics, and Typography In this lesson, you'll be building the graphic identity for your social media playbook, working from your mood board to create the elements of your tool kit. When you're designing your graphic identity for your playbook, it is super important that you refer back to your mood board. What you don't want to be doing is going down a completely different path, especially if you showed that to a client. This is the idea that they've signed off on, so you want to make sure you deliver against that idea. Your mood board is your guiding light throughout this projec...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Design: How to Stand Out Online

Level: Beginner
80% positive reviews (20)
918 students
4 units
13 lessons (1h 36m)
1 download

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Content Marketing, Digital Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling

Jennifer Hayashi

A course by Jennifer Hayashi

Teacher Plus

Multi-Disciplinary Designer and Art Director

Jennifer Hayashi is a multidisciplinary designer and art director from Glasgow, Scotland. Growing up, she was passionate about computer games and went on to study computer arts at the University of Abertay, where she was given the opportunity to live in Japan for a year. There she practiced design and illustration and showed her work at exhibits including Takashi Murakami’s Geisei in Tokyo. She later became a junior designer in a web and design agency before moving to London.

Currently, Jennifer is an associate design director at We Are Social, alongside working on freelance creative projects for clients. She has worked with brands including Adobe, Refinery 29, Unilever, Netflix UK, MAC Cosmetics, and Samsung, and provided design direction on social content for Lidl, Audi, and Westfield.