Helô de Castro

Graduated in Social Communications (ESPM/SP, 1996) and postgraduate in Theory and Communication Techniques (Cáper Líbero/SP, 2001) Jodie has always seen style as a form of communication, as an expression of one’s personality.

Publisher at fashion websites ‘Sério, Moda?’ (from 2007 to 2014) and ‘SP Street Style’ (from 2012 to 2014). Panelist at ModaCamp 2012 at the Istituto Europeo di Design – IED São Paulo. Coolhunter by IED since 2009 and Personal Stylist by Oficina de Estilo (Brazil, 2017).