SEO Basics for Beginners: Content, AI and growth planning
UPDATE: Using AI to Do SEO Research
A course by Eli Schwartz , SEO Expert and Consultant
About the video: UPDATE: Using AI to Do SEO Research
Overview
“In this update, I show you how to use AI for effective SEO research, focusing on the right personas and keywords, avoiding common mistakes of using AI just to create content.”
In this video lesson Eli Schwartz addresses the topic: UPDATE: Using AI to Do SEO Research, which is part of the Domestika online course: SEO Basics for Beginners: Content, AI and growth planning. Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy.
Partial transcription of the video
“The launch of ChatGpt, there's been a lot of excitement around ways to use AI in all processes related to marketing. SEO is one of them. Now there's been a lot of confusion about how to properly use AI in an SEO process. Many people are doing it incorrectly. They're using AI just to create content. That is not useful. And if you've watched the course until this point, you know that you shouldn't be creating bad content just for the purposes of SEO. So I'm going to show you how you can use AI in a way that actually aligns with product led SEO and allows you to build SEO processes in a faster...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO Basics for Beginners: Content, AI and growth planning
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Category
Artificial Intelligence, Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing, SEO
Eli Schwartz
A course by Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute global strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero and making it one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
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- 12 lessons (1h 56m)
- 10 additional resources (0 files)
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- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
