SEO Basics for Beginners: Content, AI and growth planning
The Content Plan
A course by Eli Schwartz , SEO Expert and Consultant
About the video: The Content Plan
Overview
“Now that you understand who your customer is, you will learn how to develop a content plan for that customer. ”
In this video lesson Eli Schwartz addresses the topic: The Content Plan, which is part of the Domestika online course: SEO Basics for Beginners: Content, AI and growth planning. Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy.
Partial transcription of the video
“In the previous lesson, we talked about how to create personas. In this lesson, we're going to bring these personas to life. This is where this SEO course is going to diverge from other SEO courses you may have taken or anything you have read about SEO in the past. We are mostly not going to talk about keywords. We are going to use our personas to drive the content we create. Now that we have our personas, we're going to decide what our personas need to be told. Not what keywords they're going to be looking for, but what is their intent? What are they looking for when they go online when th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO Basics for Beginners: Content, AI and growth planning
-
Category
Artificial Intelligence, Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing, SEO
Eli Schwartz
A course by Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute global strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero and making it one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
- 100% positive reviews (43)
- 5,115 students
- 12 lessons (1h 56m)
- 10 downloads
- Online and at your own pace
- Available on the app
- Audio: English, French, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
