SEO Basics for Beginners: Content, AI and growth planning
A course by Eli SchwartzSEO Expert and Consultant
A course by Eli Schwartz, SEO Expert and Consultant
Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy
Whether it’s on Google or social media, everyone searches for things online. SEO is the process of understanding how people search for things in order to stay visible and improve your digital performance. Eli Schwartz is an SEO expert who has collaborated with brands like SurveyMonkey, WordPress, Zendesk, Shutterstock, and Quora to boost their traffic and revenue.
In this online course, Eli teaches you how to create a solid SEO strategy to grow your organic traffic and help you increase your visibility in search engines. As the author of the book Product LED SEO, he’ll take you step by step through his process of researching keywords, creating optimized content, and understanding and analyzing traffic reports.
What will you learn in this online course?
12 lessons & 10 downloads
What Is SEO?
10 minutes, 28 seconds
Identifying the Customer
10 minutes, 11 seconds
The Content Plan
10 minutes, 59 seconds
Technical Requirements
15 minutes, 45 seconds
Launching a Site
9 minutes, 2 seconds
Creating Content
17 minutes, 56 seconds
What's included in this course?
Begin the course by getting to know Eli, an SEO expert, consultant, and your teacher for this course. Hear about his professional background, passions, and interests.
Get an overview of SEO, and understand what it is and why you need it. Learn how to identify your customers and discover what type of content you can develop, gearing it towards your audience.
Next, see how to implement technical and on-page SEO requirements, before creating your site. Then it’ll be time to write and publish your SEO-focused content and wait for users to come, so you can analyze the traffic and plan your optimizations.
Lastly, Eli shows you how to measure SEO progress and understand reports. To wrap up the course, learn some best practices to continue growing and understanding your organic traffic.
What is this course's project?
Develop a content plan and make a progress report for your chosen website.
Projects by course students
Who is this online course for?
This course is for anyone who is interested in SEO strategy and wants to create an optimized content plan to increase organic traffic.
Requirements and materials
No previous SEO experience required. Knowledge of how to build a website is recommended but not required, since Eli shows you how he developed his.
You should have access to a website, Google Search Console, and Google Analytics.
Reviews
- 3 months ago
Great course, very helpful!
- 8 months ago
This is a great introductory course on SEO, and Eli Schwartz explains everything very clearly and with examples. I absolutely enjoyed it!
- 8 months ago
Muy útil. Como no es de eso técnico, te motiva a pensar más en estrategia
- 8 months ago
This is definitely good for anyone starting up in the space and wants to understand how this works !
- 9 months ago
Eli Schwartz is indeed an SEO expert. He explains what you need to know so clearly that it is hard for you to miss things. Nothing's sugar-coated, you come to learn what you need to know and make do what you will.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero and making it one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
Content
- U1
Introduction
- About Me
- Influences
- U2
SEO Background
- What Is SEO?
- Identifying the Customer
- The Content Plan
- U3
Implementing SEO
- Technical Requirements
- Launching a Site
- Creating Content
- U4
Analysis and Growth
- The Results Report
- Best Practices
- U5
Update
- UPDATE: Using AI to Do SEO Research
- UPDATE: Using AI to Do SEO Tasks
- FP
Final project
- SEO Growth Strategy and Content Planning
What to expect from a Domestika course
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Learn valuable methods and techniques explained by top experts in the creative sector.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
This SEO course is designed for intermediate learners with a foundational understanding of digital marketing or basic SEO concepts. It dives deeper into strategic, technical, and user-focused SEO techniques.
You should have basic familiarity with websites and digital marketing concepts. Access to a computer and internet is required. Some lessons may use tools like WordPress, Google Analytics, or Sitebulb.
You’ll learn to analyze user intent, optimize for international and enterprise SEO, create personas, use analytics for optimization, recover from Google updates, and integrate AI tools into your SEO processes.
Yes, the course includes modules on international SEO, covering localization, adapting for global audiences, and managing SEO challenges across different countries and cultures.
Yes, the course provides strategies for identifying, analyzing, and recovering from changes caused by Google algorithm updates, ensuring your SEO practices remain effective.
You’ll learn step-by-step processes for developing scalable and effective SEO strategies tailored to the unique needs of startups, including content planning, technical setup, and lead generation best practices.
Yes, you’ll discover how to leverage AI tools for keyword research, persona development, content generation, and automating technical SEO tasks to improve efficiency and outcomes.