SEO Basics for Beginners: Content, AI and growth planning
What Is SEO?
A course by Eli Schwartz , SEO Expert and Consultant
Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy
About the video: What Is SEO?
Overview
“To start with, I will define SEO. You will learn why it's an essential part of your marketing. I will also teach you the reasonable expectations you should have from SEO and how long it will take to achieve results. Finally, you will learn about where SEO fits in the marketing space. ”
In this video lesson Eli Schwartz addresses the topic: What Is SEO?, which is part of the Domestika online course: SEO Basics for Beginners: Content, AI and growth planning. Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy.
Partial transcription of the video
“In the last lesson, we talked a little bit about my influences. In this lesson, we're going to talk about what exactly is SEO. We live in a very curious world. Anytime you ever want to know anything about anything at all, you go online and you search for whatever it is you're curious about. Years ago, when you wanted to know something, you had to go to an encyclopedia or find someone really smart to explain it to you, or maybe attend a course in a college. Now, you can simply just search. Every year, there are trillions of searches done on search engines, which means that there are hundreds...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO Basics for Beginners: Content, AI and growth planning
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Category
Artificial Intelligence, Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing, SEO
A course by Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute global strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero and making it one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
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- 4,354 students
- 12 lessons (1h 56m)
- 10 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
