SEO Basics for Beginners: Content, AI and growth planning
Course final project
A course by Eli Schwartz , SEO Expert and Consultant
About the final project for: SEO Basics for Beginners: Content, AI and growth planning
SEO Growth Strategy and Content Planning
“Thank you so much for taking this course. I hope you had fun and learned a lot. Now you are more than able to do the necessary research, develop a content plan, and make a report on the progress of your website. You have everything you need to do SEO on your or someone else's website! Let's have a recap of the steps you need to follow to make your project come alive. Register the domain name for the website you want to create. If you already have a site, skip this step. Based on the research you did earlier, begin to set your website up with your chosen platform. Then, once again referring back to your research, start drafting the content for your website. Using Google or any other search engine, search the keywords you plan to use to get ideas from other websites. Make sure your content is at least of equivalent style, length, and tone. Publish your content and website, and within a couple of days, you should be ready to use analysis tools. Share in the forum some of the top keywords and URLs that you're seeing search engines sending traffic to. Come up with a plan on how you can improve these pieces of content to get even more search traffic. Develop a long-term SEO roadmap that will keep you focused on SEO for the longest time frame possible. Share your project on the forum by clicking the "Create your project" button. I will look at your publications as soon as possible and answer any doubts that need clarification. In the meantime, I encourage you to see what your fellow students have been up to and comment on their posts! See you soon!”
Partial transcription of the video
“Thank you so much for taking the time to take this course. I enjoyed putting these lessons together, and I hope your knowledge on SEO has vastly improved. As you embark on the course project, keep in mind that you are not just doing a hypothetical project. You are practicing the skills to build a real world SEO strategy that will attract human users. There's no such thing as perfect when it comes to SEO and there's no winning. Some websites will get zero search traffic, while others, like Amazon, will become the most highly trafficked websites in the world. The same approach and strategies ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO Basics for Beginners: Content, AI and growth planning
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Category
Artificial Intelligence, Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing, SEO

Eli Schwartz
A course by Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute global strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero and making it one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
- 100% positive reviews (43)
- 5,115 students
- 12 lessons (1h 56m)
- 10 downloads
- Online and at your own pace
- Available on the app
- Audio: English, French, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever