SEO Basics for Beginners: Content, AI and growth planning
Identifying the Customer
A course by Eli Schwartz , SEO Expert and Consultant
Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy
About the video: Identifying the Customer
Overview
“Now, you will see how to practice what you've learned from the previous lesson by identifying who your SEO customer should be and how to market to this person.”
In this video lesson Eli Schwartz addresses the topic: Identifying the Customer, which is part of the Domestika online course: SEO Basics for Beginners: Content, AI and growth planning. Discover search-engine best practices to improve your visibility and web performance, and learn how to analyze traffic to optimize your strategy.
Partial transcription of the video
“In the last lesson, I defined SEO. In this lesson, I'll be teaching you how to identify your customer. SEO is about actual users and actual customers. It is not about hypothetical results and rankings. So to understand how to do effective SEO, you need to build your SEO around actual users and actual potential customers of your online business. So to do that, we need to identify exactly who these potential users are. So who uses search? First and foremost, you need to determine if the users that you are seeking are actually using search engines. And you need to identify if the users you are...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: SEO Basics for Beginners: Content, AI and growth planning
-
Category
Artificial Intelligence, Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing, SEO
A course by Eli Schwartz
Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute global strategies that dramatically increase their organic visibility at scale.
In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero and making it one of the largest growth drivers at the company. He helped launch SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO.
- 100% positive reviews (36)
- 4,377 students
- 12 lessons (1h 56m)
- 10 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
