Digital Marketing Strategy for Social Media

Overview

“It's time to start thinking about the content you are going to post on your social networks. What will be the right message, the right format and time, the right community? Here I am going to help you think about all this.”

In this video lesson Vincent Roméo addresses the topic: What Content to Create?, which is part of the Domestika online course: Digital Marketing Strategy for Social Media. Boost your social media presence using content strategy tools like SWOT and editorial planning.

Partial transcription of the video

“What content to create? In this course, we will talk about content, formats and themes. The idea will be to determine the right message that we will address to the right person at the right time. Digital hyperactivity pushes us to always produce more, but the idea here is rather to be reasonable and have the right balance between production time and achievement of your objectives. The SWOT posed, it helps us to answer these questions: Where are my competitors and where do I need to go? What is my difference, and my added value? What formats, angles and themes should I, or could I approach? ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 1291 students
• 4 units
• 13 lessons (1h 27m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Content Marketing, Marketing, Social Media