Digital Marketing Strategy for Social Media

Overview

“It can always be useful to take a look at the competition. What is she doing for good or bad on social networks? The idea here is to analyze and imagine what you could do to differentiate yourself and generate interest.”

In this video lesson Vincent Roméo addresses the topic: Knowing the Competition, which is part of the Domestika online course: Digital Marketing Strategy for Social Media. Boost your social media presence using content strategy tools like SWOT and editorial planning.

Partial transcription of the video

“Know the competition In this course, I will invite you to look at the competition, your competition, and to look closely at what they do for good or bad on social networks. The idea is not going to be to copy, but rather to identify opportunities to speak and territories to be preempted. We can be inspired by certain content and find new ideas, always with the aim of differentiating yourself and generate interest in your community. Based on the digital ecosystem we formed in an earlier lesson, the idea is going to be here, to take a step back and integrate the different blocks, the differen...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 1291 students
• 4 units
• 13 lessons (1h 27m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Content Marketing, Marketing, Social Media