Digital Marketing Strategy for Social Media

Digital Marketing Strategy for Social Media

“Thank you for taking this course! I hope that this learning will be useful to you and that you will enjoy carrying out your project. To help you, I leave you below a summary of the different steps to follow. Take care to document each step. Also add a brief explanation of your progress and any difficulties or doubts you may have encountered. The brand and the digital ecosystem Introduce yourself, detail your brand and your ambitions accompanied by your digital ecosystem.

Expertise Then share your expertise and the themes you want to address. SWOT and Benchmarking Create and share your finalized SWOTs following the analysis of your competition. Editorial planning Finally, build your editorial schedule using the shared template. Don't forget to share your project on the forum. To do this, click on the “Create your project” button. I invite you to share with me on the forum your questions and needs for clarification. I will answer them as soon as possible and will be delighted to help you and see how you have appropriated these lessons that I took great pleasure in sharing with you. In the meantime, I encourage you to watch what your comrades have been up to and comment on their posts. The creative community is always very constructive and caring. See you soon !”

Partial transcription of the video

“Final project Thank you for following this course carefully, I hope. Each lesson represents an important step of the construction of your final project. Don't skip any steps or you'll be on the wrong track. So let's review this content. First, we saw how to understand your e-reputation and have a quantitative and qualitative approach to it. Once our digital ecosystem was established, we defined our ambitions. And we placed ourselves vis-à-vis the competition. Next, we posed our SWOT which allows us to make the right choices for your business and your notoriety. Thanks to concrete examples, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 1291 students
• 4 units
• 13 lessons (1h 27m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Content Marketing, Marketing, Social Media