Digital Marketing Strategy for Social Media
Creating Your SWOT
A course by Vincent Roméo , Digital Marketing Expert
About the video: Creating Your SWOT
Overview
“All the analysis elements of your e-reputation and then of the benchmark will allow us to create a SWOT (Strengths, Weaknesses, Opportunities, Threats). It is a marketing approach that aims to project a matrix of your strengths and weaknesses as a business.”
In this video lesson Vincent Roméo addresses the topic: Creating Your SWOT, which is part of the Domestika online course: Digital Marketing Strategy for Social Media. Boost your social media presence using content strategy tools like SWOT and editorial planning.
Partial transcription of the video
“Creation of your SWOT In this course, I will explain to you how we build the SWOT. It can be fed by all the data from the analyzes carried out upstream on your ecosystem, on the competition and on the various analyzes that you may have provided. This approach, once again very marketing, going to be interesting to be able to push and direct on social media. This approach aims to project you, your business, in relation to your expertise, your added value, your speaking opportunities as well as the risks and your weaknesses. SWOT is an acronym. So, the S which stands for Strengths. These are y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing Strategy for Social Media
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Category
Marketing & Business -
Areas
Brand Strategy, Content Marketing, Marketing, Social Media

Vincent Roméo
A course by Vincent Roméo
Vincent Roméo trained as a computer engineer, immersed in the world of algorithms, logic, and binary. But it was this atypical path that eventually led him to the world of digital marketing and content creation.
Founder of the blog Esprit Design, he now manages the digital content of the agency 14 septembre, specialized in design, travel, and gastronomy. His day-to-day work involves accompanying brands in their communication, storytelling, and awareness strategies, with an original and personable approach.
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- 1,291 students
- 13 lessons (1h 27m)
- 22 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever