Digital Marketing Strategy for Social Media

Overview

“The quantifiable approach having been taken, we will now turn our attention to the quality of the content that concerns you on social networks.”

In this video lesson Vincent Roméo addresses the topic: The Qualitative Approach, which is part of the Domestika online course: Digital Marketing Strategy for Social Media. Boost your social media presence using content strategy tools like SWOT and editorial planning.

Partial transcription of the video

“The qualitative approach In this lesson, we are going to talk about the qualitative approach to your e-reputation. We had the quanti elements upstream, here we go into detail. We will be able to apply this analysis and this approach in our case Ferréol Babin by looking at all the articles and media that talk about him. So in this analysis, looking for mentions of Ferréol, we meet, for example here, on my blog. There are more than 16 articles on him, on all of his projects from the beginning of his career to now, more or less forward-looking projects, lights that he was able to edit. I have ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy for Social Media

• Level: Beginner
• 100% positive reviews (16)
• 1291 students
• 4 units
• 13 lessons (1h 27m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Content Marketing, Marketing, Social Media