Design Thinking for Book Covers and Visual Concepts
Taking Feedback
A course by Catherine Casalino , Book Designer
About the video: Taking Feedback
Overview
“Taking feedback well is a huge part of working in book design. The cover design process can take one round or ten rounds of design. Your ability to come up with multiple solutions is a skill that will help you go far. ”
In this video lesson Catherine Casalino addresses the topic: Taking Feedback , which is part of the Domestika online course: Design Thinking for Book Covers and Visual Concepts. Expand your creative toolbox by exploring the book cover design process and learning how to apply it to a graphic design project.
Partial transcription of the video
“ Taking Feedback Now that we've talked about presenting your book cover, either digitally or in person, in this lesson, we'll talk about taking feedback. Taking feedback is a huge part of the book cover design process. Sometimes a book can be done in one round and sometimes it takes ten or more. You can design a couple of comps or hundreds of comps. It depends on the project and the direction. Sometimes when people see something, even if they asked for it, it's not what they end up wanting. For every final cover you see in my portfolio, there are dozens that didn't get approved. There are ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking for Book Covers and Visual Concepts
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Category
Design -
Areas
Art Direction, Editorial Design, Graphic Design, Typography

Catherine Casalino
A course by Catherine Casalino
Book designer Catherine Casalino is the creative director of Casalino Design, an award-winning independent creative studio based in New York City that specializes in book design, print, and branding. Before starting her studio, Catherine worked as an in-house designer and art director for renowned publishers such as Penguin Random House, Simon & Schuster, and Grand Central Publishing.
For over two decades, she has been creating designs for a variety of well-known authors and clients, including Stephen King, A+E Networks, IBM, and The New York Times. Catherine’s designs have received recognition from prestigious organizations and publications such as AIGA, PRINT magazine, Communication Arts, Eye magazine, and the New York Book Show. She has also served as a judge for competitions hosted by associations like the Art Directors Club, the Type Directors Club, and the Association of American University Presses.
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- 15 lessons (2h 48m)
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- Level: Beginner
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