Design Thinking for Book Covers and Visual Concepts
Expanding Your Design
A course by Catherine Casalino , Book Designer
About the video: Expanding Your Design
Overview
“I will share with you different ways to expand a design beyond just the cover. ”
In this video lesson Catherine Casalino addresses the topic: Expanding Your Design, which is part of the Domestika online course: Design Thinking for Book Covers and Visual Concepts. Expand your creative toolbox by exploring the book cover design process and learning how to apply it to a graphic design project.
Partial transcription of the video
“ Expanding Your Design Now that you've edited your designs, in this lesson we'll talk about expanding them. What comes next? After you've done the cover, what else do you do? When designers talk about a full jacket or cover, they call it a mechanical. This is how you set up everything for print. It has all the type, your barcode, your logos, and the spine is the right width. It's the whole package that will be wrapped on a book. The jacket mechanical has several parts, your front cover, your spine, and your back ad. The back ad usually has praise quotes and your price and barcode. Then you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking for Book Covers and Visual Concepts
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Category
Design -
Areas
Art Direction, Editorial Design, Graphic Design, Typography
Catherine Casalino
A course by Catherine Casalino
Book designer Catherine Casalino is the creative director of Casalino Design, an award-winning independent creative studio based in New York City that specializes in book design, print, and branding. Before starting her studio, Catherine worked as an in-house designer and art director for renowned publishers such as Penguin Random House, Simon & Schuster, and Grand Central Publishing.
For over two decades, she has been creating designs for a variety of well-known authors and clients, including Stephen King, A+E Networks, IBM, and The New York Times. Catherine’s designs have received recognition from prestigious organizations and publications such as AIGA, PRINT magazine, Communication Arts, Eye magazine, and the New York Book Show. She has also served as a judge for competitions hosted by associations like the Art Directors Club, the Type Directors Club, and the Association of American University Presses.
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- 916 students
- 15 lessons (2h 48m)
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- Audio: English
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- Level: Beginner
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