Experimental Techniques for Graphic Design Solutions
Including experimentation in project presentation
A course by Leopoldo Leal , Graphic Designer
About the video: Including experimentation in project presentation
Overview
“Here I will share with you a project of mine that was not approved to show you how to present the creation process to your client.”
In this video lesson Leopoldo Leal addresses the topic: Including experimentation in project presentation, which is part of the Domestika online course: Experimental Techniques for Graphic Design Solutions. Learn to experiment with graphic design processes and build on your resources for creating signature and commercial pieces.
Partial transcription of the video
“Including experimentation In this class, I will talk about how to include the experimentation stage in the presentation of your project. For this, I will share with you a project that has not been approved by the customer, but the experimentation process is quite interesting. Let's take a look. In this class, I will show you a project that I made for the Campana brothers. For those who don't know the Campana brothers, they are world-renowned designers, mainly for their chairs, also for exhibitions they have made around the world. Its chairs are well known, such as the Red chair, the Favela ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Experimental Techniques for Graphic Design Solutions
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Category
Design -
Software
Adobe Illustrator -
Areas
Design, Graphic Design

Leopoldo Leal
A course by Leopoldo Leal
Leopoldo Leal is a graphic designer with a degree from the University of São Paulo's Architecture and Urban Planning Faculty who now works as a professor at Senac. As a designer, he's collaborated with agencies like Landor, Interbrand, FutureBrand, Gad’, and currently forms part of the team at Pharus Design.
His book Processo de criação em design gráfico: Pandemonium, won first place at the Museu da Casa Brasileira's Prêmio Design and was selected for The Type Directors Club (TDC66) as well as the 13th ADG Brasil Biennial, the 2020 Brasil Design Award, and the 2021 LAD Awards.
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