Experimental Techniques for Graphic Design Solutions
Don't underestimate a simple task
A course by Leopoldo Leal , Graphic Designer
About the video: Don't underestimate a simple task
Overview
“I will show here how students at different levels of training and experience developed the exercise I proposed in this unit.”
In this video lesson Leopoldo Leal addresses the topic: Don't underestimate a simple task, which is part of the Domestika online course: Experimental Techniques for Graphic Design Solutions. Learn to experiment with graphic design processes and build on your resources for creating signature and commercial pieces.
Partial transcription of the video
“Don't underestimate a simple task I really like Karl Gerstner's quote: "There are no lesser tasks, only inferior solutions." This sentence illustrates that an experiment as simple as this can arrive at very sophisticated solutions. Let's look at other examples of solutions from this same exercise. Examples This one is one that I find very interesting. how the student took and created an animation, and it has this contrast, which is evident by the color, also due to the size and, mainly, the dynamism of the small entering the large, the large leaving the small. It presents in a very simple b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Experimental Techniques for Graphic Design Solutions
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Category
Design -
Software
Adobe Illustrator -
Areas
Design, Graphic Design
Leopoldo Leal
A course by Leopoldo Leal
Leopoldo Leal is a graphic designer with a degree from the University of São Paulo's Architecture and Urban Planning Faculty who now works as a professor at Senac. As a designer, he's collaborated with agencies like Landor, Interbrand, FutureBrand, Gad’, and currently forms part of the team at Pharus Design.
His book Processo de criação em design gráfico: Pandemonium, won first place at the Museu da Casa Brasileira's Prêmio Design and was selected for The Type Directors Club (TDC66) as well as the 13th ADG Brasil Biennial, the 2020 Brasil Design Award, and the 2021 LAD Awards.
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