Experimental Techniques for Graphic Design Solutions
Problem (briefing)
A course by Leopoldo Leal , Graphic Designer
About the video: Problem (briefing)
Overview
“Here I will talk about the importance of defining or constructing a problem in graphic design and show some brainstorming exercises.”
In this video lesson Leopoldo Leal addresses the topic: Problem (briefing), which is part of the Domestika online course: Experimental Techniques for Graphic Design Solutions. Learn to experiment with graphic design processes and build on your resources for creating signature and commercial pieces.
Partial transcription of the video
“Problem (briefing) In this class, I'll talk a little bit about the problem in design, or briefing, in commercial projects. Problem / briefing Some people must be finding the word "problem" strange in the design area, but it is a word already well used, and for those who have never heard, for sure, you must have heard the word "briefing". So problem or briefing. What is a problem or a briefing? It's everything that doesn't have an immediate answer for the development or response of something. When we are going to develop a project, we start with a problem, we start with the demand, with what...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Experimental Techniques for Graphic Design Solutions
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Category
Design -
Software
Adobe Illustrator -
Areas
Design, Graphic Design
Leopoldo Leal
A course by Leopoldo Leal
Leopoldo Leal is a graphic designer with a degree from the University of São Paulo's Architecture and Urban Planning Faculty who now works as a professor at Senac. As a designer, he's collaborated with agencies like Landor, Interbrand, FutureBrand, Gad’, and currently forms part of the team at Pharus Design.
His book Processo de criação em design gráfico: Pandemonium, won first place at the Museu da Casa Brasileira's Prêmio Design and was selected for The Type Directors Club (TDC66) as well as the 13th ADG Brasil Biennial, the 2020 Brasil Design Award, and the 2021 LAD Awards.
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- 15 lessons (1h 44m)
- 14 additional resources (2 files)
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- Audio: Portuguese
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- Level: Beginner
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