Experimental Techniques for Graphic Design Solutions
How to plan experiments in graphic design
A course by Leopoldo Leal , Graphic Designer
About the video: How to plan experiments in graphic design
Overview
“In this class, I will talk about the need for planning to achieve the expected goals in design experimentation.”
In this video lesson Leopoldo Leal addresses the topic: How to plan experiments in graphic design, which is part of the Domestika online course: Experimental Techniques for Graphic Design Solutions. Learn to experiment with graphic design processes and build on your resources for creating signature and commercial pieces.
Partial transcription of the video
“How to plan experiments in graphic design For experimentation in design, planning is necessary. to achieve the necessary objectives. And that's what we're going to talk about in this class. The first thing we have to think about, when we are going to experiment in graphic design, we have to set some limits. Time, we know we don't have a lifetime to develop a project. If it's a commercial project, there's a delivery date there, and for that, we have to fit a period of experimentation in a given time, something that is doable. If it's one day, two days, one afternoon, but this has to be condi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Experimental Techniques for Graphic Design Solutions
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Category
Design -
Software
Adobe Illustrator -
Areas
Design, Graphic Design

Leopoldo Leal
A course by Leopoldo Leal
Leopoldo Leal is a graphic designer with a degree from the University of São Paulo's Architecture and Urban Planning Faculty who now works as a professor at Senac. As a designer, he's collaborated with agencies like Landor, Interbrand, FutureBrand, Gad’, and currently forms part of the team at Pharus Design.
His book Processo de criação em design gráfico: Pandemonium, won first place at the Museu da Casa Brasileira's Prêmio Design and was selected for The Type Directors Club (TDC66) as well as the 13th ADG Brasil Biennial, the 2020 Brasil Design Award, and the 2021 LAD Awards.
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