Minimalist Logo Design With Personality

The Mood Board

A course by Alex Aperios , Brand Identity and Logo Designer

100% positive reviews (69)

1,993 students

Audio: English, Spanish

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About the video: The Mood Board

Overview

“With the brief clear and the background research complete, the next step is to gather your research together to develop a mood board. Let me show you how to do this! ”

In this video lesson Alex Aperios addresses the topic: The Mood Board, which is part of the Domestika online course: Minimalist Logo Design With Personality. Learn how to give brands an identity by developing memorable minimalist logos from start to finish using Adobe image and text editing software.

Partial transcription of the video

“Mood Board In this lesson, we'll create mood boards and learn why they're necessary to start sketching our ideas. What is a mood board and why is it important? It's a collection of images, texts, and colours that we use to anchor ourselves throughout the design process. By now, you've done all of your research and collected all the images needed. Let's begin. What I like to do is set up an InDesign document. I use the Adobe Suite because I've used it for a long time, but you could use other software like Figma, Keynote, or Google Slides. They're all completely free and great at exporting in...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Minimalist Logo Design With Personality

Level: Beginner
100% positive reviews (69)
1993 students
4 units
14 lessons (2h 27m)
9 downloads

Category
Design
Areas
Branding & Identity, Design, Graphic Design, Logo Design

Alex Aperios

A course by Alex Aperios

Teacher Plus

Brand Identity and Logo Designer

Alex Aperios is a graphic designer and creative director of Aperios Design, an independent design company based in London. He was interested in design from a young age thanks to his love for skateboarding and the artwork he saw in the industry. He went on to enroll in a design school at college and later study the subject at university. After graduating, Alex worked on magazine layout and web design for a variety of agencies. He later moved to London to work as a freelancer for clients like Google, Android, and Air New Zealand.

After years of freelancing, Alex set up his own company in collaboration with his brother and has since worked on everything from books and blogs, using his decade of experience in design to help brands and small businesses stand out. He also shares his work with over 12K followers on Instagram.