Minimalist Logo Design With Personality
Discovery Meeting and Brief
A course by Alex Aperios , Brand Identity and Logo Designer
About the video: Discovery Meeting and Brief
Overview
“Next, I will go through what a discovery meeting is and why it's important in building trust and getting to know the client better.”
In this video lesson Alex Aperios addresses the topic: Discovery Meeting and Brief, which is part of the Domestika online course: Minimalist Logo Design With Personality. Learn how to give brands an identity by developing memorable minimalist logos from start to finish using Adobe image and text editing software.
Partial transcription of the video
“Discovery Meeting and Brief In this lesson, we'll discuss what's a discovery meeting and its importance. In this case, it's for a client in the film industry. I want you to try and take the brief and do something unique to you. I'll give you some example questions that I use in the discovery meeting to reveal the type of information I need to create a custom brief for my client. I'll run through the project brief to understand what we need to create for the logo in the final project. This will then prepare us for relevant industry research. Let's understand what a discovery meeting is. I'll...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Logo Design With Personality
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Alex Aperios
A course by Alex Aperios
Alex Aperios is a graphic designer and creative director of Aperios Design, an independent design company based in London. He was interested in design from a young age thanks to his love for skateboarding and the artwork he saw in the industry. He went on to enroll in a design school at college and later study the subject at university. After graduating, Alex worked on magazine layout and web design for a variety of agencies. He later moved to London to work as a freelancer for clients like Google, Android, and Air New Zealand.
After years of freelancing, Alex set up his own company in collaboration with his brother and has since worked on everything from books and blogs, using his decade of experience in design to help brands and small businesses stand out. He also shares his work with over 12K followers on Instagram.
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- 14 lessons (2h 27m)
- 20 additional resources (9 files)
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- Audio: English, Spanish
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- Level: Beginner
- Unlimited access forever
