Minimalist Logo Design With Personality
The Research
A course by Alex Aperios , Brand Identity and Logo Designer
About the video: The Research
Overview
“Now that we know what the client wants and understand the client brief, it's time to begin the research process and collect visual inspiration for future reference. ”
In this video lesson Alex Aperios addresses the topic: The Research, which is part of the Domestika online course: Minimalist Logo Design With Personality. Learn how to give brands an identity by developing memorable minimalist logos from start to finish using Adobe image and text editing software.
Partial transcription of the video
“Research In this lesson, we'll go through how to do our client research and how to collect visual references for this project. I’ll share how important it is to research your clients and how it will affect your overall design. As we have the project brief, we can move to the fun part, which is the client research. What will we do for the client research? We want to make it relevant, but not too restricted by the brief. Now, we can get away from our desks and go do some research. We can maybe watch some films or go to some exhibitions. The point is to have fun and try to do something differe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Logo Design With Personality
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Alex Aperios
A course by Alex Aperios
Alex Aperios is a graphic designer and creative director of Aperios Design, an independent design company based in London. He was interested in design from a young age thanks to his love for skateboarding and the artwork he saw in the industry. He went on to enroll in a design school at college and later study the subject at university. After graduating, Alex worked on magazine layout and web design for a variety of agencies. He later moved to London to work as a freelancer for clients like Google, Android, and Air New Zealand.
After years of freelancing, Alex set up his own company in collaboration with his brother and has since worked on everything from books and blogs, using his decade of experience in design to help brands and small businesses stand out. He also shares his work with over 12K followers on Instagram.
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- 14 lessons (2h 27m)
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- Level: Beginner
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