Minimalist Logo Design With Personality
Intro to Logo Design: Rules and How to Break Them
A course by Alex Aperios , Brand Identity and Logo Designer
About the video: Intro to Logo Design: Rules and How to Break Them
Overview
“In this lesson, I will give an overview of the software and tools that will be used to prepare the practical parts of this course. I will also introduce you to the elements that make a great logo, the logo design principles, and the rules that can be broken and why. ”
In this video lesson Alex Aperios addresses the topic: Intro to Logo Design: Rules and How to Break Them, which is part of the Domestika online course: Minimalist Logo Design With Personality. Learn how to give brands an identity by developing memorable minimalist logos from start to finish using Adobe image and text editing software.
Partial transcription of the video
“Intro to Logo Design: Rules and How to Break Them In this lesson, I'll show you the tools and software you'll need for the practical part of this course. I'll also share the key logo design principles, rules, and how to break them. Here are the tools I use when I create my logo design and the process. I start with paper or a sketch pad but a paper is always good. I use a mechanical pencil or even pens but to be honest, a normal pencil is good enough. Also, a sharpener to keep your pencils nice and sharp. My preference of tools is a sketch pad. I particularly like dot grid pads, as I find th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Logo Design With Personality
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Alex Aperios
A course by Alex Aperios
Alex Aperios is a graphic designer and creative director of Aperios Design, an independent design company based in London. He was interested in design from a young age thanks to his love for skateboarding and the artwork he saw in the industry. He went on to enroll in a design school at college and later study the subject at university. After graduating, Alex worked on magazine layout and web design for a variety of agencies. He later moved to London to work as a freelancer for clients like Google, Android, and Air New Zealand.
After years of freelancing, Alex set up his own company in collaboration with his brother and has since worked on everything from books and blogs, using his decade of experience in design to help brands and small businesses stand out. He also shares his work with over 12K followers on Instagram.
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- Level: Beginner
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