Graphic Identity Proposals from Start to Finish
Visual Identity
A course by MONUMENTO , Design and Branding Team
About the video: Visual Identity
Overview
“Now it's time to show you how to define the visual identity of the project. We will see how to make the typographical selection, the color palette, the layouts and other assets to convey the concept graphically. ”
In this video lesson MONUMENTO addresses the topic: Visual Identity, which is part of the Domestika online course: Graphic Identity Proposals from Start to Finish. Get a step ahead of the trends and learn to develop brands with a solid identity based on research and a creative concept.
Partial transcription of the video
“Visual identity In this lesson we are ready to analyze the creative concept and translate it into a graphic image. Come with me to see it. Before opening our Illustrator or our design software, it is important to re-analyze all the documents we have that are related to the project, be it the creative brief, the concept presentation and the mood board. Look in your notes and try to remember the conversations with the client. This is with the desire to have the information very fresh and let nothing escape us. Personally, I work closely with Raúl and my team. This is the moment where we start...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Identity Proposals from Start to Finish
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
MONUMENTO
A course by MONUMENTO
Raúl and Eduardo are the duo behind Monumento, a design and branding studio located in Monterrey, Mexico, specialized in creating integral design systems based on solid and timeless concepts. They offer brand strategy services, brand and editorial design, and copywriting, as well as digital app and web design proposals.
They have collaborated on projects for music festivals like NRMAL and businesses from all over the world, such as Oatside. They also make up part of FAMA, the Feria de Arte Mexicano Accesible.
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- 843 students
- 13 lessons (1h 26m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
