Graphic Identity Proposals from Start to Finish
Creative Concept
A course by MONUMENTO , Design and Branding Team
About the video: Creative Concept
Overview
“Now we will see how it is built and what is the function of a creative concept, the section of the document that is designed to excite and guide the creative direction for the rest of the project.”
In this video lesson MONUMENTO addresses the topic: Creative Concept, which is part of the Domestika online course: Graphic Identity Proposals from Start to Finish. Get a step ahead of the trends and learn to develop brands with a solid identity based on research and a creative concept.
Partial transcription of the video
“creative concept At this point the message should focus between the transition of information analysis and creative strategy. An introduction is established from which it follows our graphic and communication proposal. It is also in this section where your ability as a creative is noticed, since it is now time to analyze the specific and specific information and transform it into emotions and sensations. The investigation should have yielded some important points with which to start your investigation. Each point of the project is a seed to explore, let grow and interconnect with other seed...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Identity Proposals from Start to Finish
-
Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design

MONUMENTO
A course by MONUMENTO
Raúl and Eduardo are the duo behind Monumento, a design and branding studio located in Monterrey, Mexico, specialized in creating integral design systems based on solid and timeless concepts. They offer brand strategy services, brand and editorial design, and copywriting, as well as digital app and web design proposals.
They have collaborated on projects for music festivals like NRMAL and businesses from all over the world, such as Oatside. They also make up part of FAMA, the Feria de Arte Mexicano Accesible.
- 100% positive reviews (31)
- 843 students
- 13 lessons (1h 26m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever