Graphic Identity Proposals from Start to Finish
A course by MONUMENTO, Design and Branding Team
Get a step ahead of the trends and learn to develop brands with a solid identity based on research and a creative concept
Discover how to create powerful and timeless brand identities in this online course alongside Raúl and Eduardo from the design and branding team Monumento. They have collaborated on projects for music festivals like NRMAL and businesses from all over the world, such as Oatside.
Throughout this course, gain the knowledge and skills necessary for generating solid, unforgettable brand concepts. Learn to bring these concepts to life in graphic proposals and how to successfully pitch your designs to the client.
What will you learn in this online course?
13 lessons & 14 downloads
What's included in this course?
Meet your teachers for the course, Raúl and Eduardo, who tell you about their professional backgrounds, their work at Monumento, and some of their biggest influences.
Begin by delving into the brief and the concept, which serve as a starting point for your project. Then move on to your research, creating a mood board of references and establishing a timeline for your work.
Learn how to develop the creative concept and how to translate it into a compelling visual identity, from choosing typography to defining a color palette, layouts, and the rest of your graphic resources. Look at how to present your design proposal for the most effective pitch possible.
Finally, Raúl and Eduardo give you some practical tips to complete your visual system and propose unbeatable solutions.
- 97% positive reviews (34)
- 938 students
- 13 lessons (1h 26m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a graphic identity, from the information gathering phase to design and presentation.
Who is this online course for?
Designers, communication professionals, entrepreneurs, or anyone with notions of communication and design who wants to learn how to create solid and timeless graphic identities.
Requirements and materials
To take this course, you need a basic understanding of graphic design as well as communication and marketing.
You also need a computer and graphic design software, such as Adobe Photoshop and Illustrator, for creating graphics proposals and presentations in PDF.
Reviews
MONUMENTO
A course by MONUMENTO
Raúl and Eduardo are the duo behind Monumento, a design and branding studio located in Monterrey, Mexico, specialized in creating integral design systems based on solid and timeless concepts. They offer brand strategy services, brand and editorial design, and copywriting, as well as digital app and web design proposals.
They have collaborated on projects for music festivals like NRMAL and businesses from all over the world, such as Oatside. They also make up part of FAMA, the Feria de Arte Mexicano Accesible.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Briefing
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Creative documents
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Brief Review
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Timeline
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U3
Concept and Identity
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Project Basics
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Creative Concept
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Mood Board
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Visual Identity
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Selection and Assembly
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U4
Presentations
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Presentation of the Concept
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Graphic Identity Pitch
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Presentation Tips
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FP
Final project
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Graphic Identity Proposals from Start to Finish
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to craft strong brand concepts, apply Bauhaus and Dieter Rams principles, develop creative naming, and build cohesive visual systems for brand identities—especially tailored for the hospitality industry.
Yes, this course is designed for those with intermediate graphic design experience who want to deepen their knowledge of branding, conceptualization, and professional visual proposal presentations.
You’ll need basic graphic design skills, access to Adobe Illustrator, and some understanding of visual identity. A genuine interest in branding and creativity will help you get the most out of the course.
You’ll need a computer with Adobe Illustrator installed, internet access, and materials for creating mood boards (either digital or physical). Having books or visual references for practical exercises is recommended.
The course covers strategic branding, creative naming, mood boards, brief analysis, color palette selection, typography, proposal presentations, benchmarking, sustainability, and pitching visual identities for hotels.
Yes, the course includes practical exercises to develop brand concepts, build mood boards, select typography, create visual presentations, and prepare branding proposals for specific sectors like hospitality.
Yes, you’ll learn how to structure and deliver persuasive visual pitches, justify branding proposals, and use multimedia and mock-ups to communicate concepts professionally.
Excelente curso
Me encantó porque se nota que son excelentes profesionales y dan muy buenos consejos, pero siento que falta más claridad y guía para realizar ejercicios y orientar a el alumno en los pasos de cada sección.
Muy buen curso aprendí tips muy valiosos referentes a la identidad visual!
Nice Course!
Muy buen curso, gracias por compartir tan valioso conocimiento.