Graphic Identity Proposals from Start to Finish
Mood Board
A course by MONUMENTO , Design and Branding Team
About the video: Mood Board
Overview
“In this lesson, we will develop the section dedicated to the mood board of a concept document, we will see the purpose that it must fulfill and also the elements that compose it. ”
In this video lesson MONUMENTO addresses the topic: Mood Board, which is part of the Domestika online course: Graphic Identity Proposals from Start to Finish. Get a step ahead of the trends and learn to develop brands with a solid identity based on research and a creative concept.
Partial transcription of the video
“mood board In the last lesson we came to the creative concept from the hand of Raúl. In this lesson, join me in analyzing the mood board we made for Suno. For us at Monument the creative concept It is the narrowest part of the funnel. From here we have to make use of our creativity and our experience to achieve outstanding projects. The first part of the mood board is to create a brand manifesto. For this we take into account the creative concept and we open the fan with different statements that will help us to group the references that we will have. We named the mood board of the Suno pro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Identity Proposals from Start to Finish
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Category
Design -
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design
MONUMENTO
A course by MONUMENTO
Raúl and Eduardo are the duo behind Monumento, a design and branding studio located in Monterrey, Mexico, specialized in creating integral design systems based on solid and timeless concepts. They offer brand strategy services, brand and editorial design, and copywriting, as well as digital app and web design proposals.
They have collaborated on projects for music festivals like NRMAL and businesses from all over the world, such as Oatside. They also make up part of FAMA, the Feria de Arte Mexicano Accesible.
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- 843 students
- 13 lessons (1h 26m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
