Graphic Identity Proposals from Start to Finish

Graphic Identity Proposals from Start to Finish

“We have reached the end of the course! Thank you very much for joining us. We hope that our lessons and advice will help you when developing your brand project, to order, structure and inspire you. Do not forget that each project is unique and that what we saw in this course is a base that you can use for your own presentations. We share the steps you must follow to carry out and share your project: Brief Analyze the brief sent by the client and think about the purpose and benefits of the project. It also studies the traits that make it unique and the competition.

Timeline Establish how much time you will dedicate to each stage of the project, starting from the first phase, which consists of thinking about the creative concept, the naming, the logo and the brandboard. Then, go to the second in which you will determine how long it will take to get everything you need for the project (it will depend on the project you are going to develop). Finally, you will have to think about the conclusion and the delivery of the final files. Creative concept Think about how you will capture all the information you obtained thanks to an analysis of the creative strategy in a graphic and communication proposal. At this point you must analyze the specific and specific information, and transform it into emotions and sensations. Mood board As a first step when creating a mood board, you should make a brand manifesto based on the creative concept. It is essential that at this time you relate concepts and fundamentals of your project with graphic elements that are part of the visual identity. To define the visual identity of your project, think about the fonts you will use, the color palette, the layouts and other tools that will help you to convey the concept graphically. Graphic identity pitch Once you have the final selection of graphics and mock-ups sorted out, it's time to make the visual identity presentation. Presentation Now imagine that we are your clients and present us with your final project! Remember that we have shared our own project as an attached document so that you can download it and use it as a guide or model. Share your final project with all of us by clicking on "Create your project". Remember to share both the final result of your project and the steps that have led you to it. It would be great if you could show me an image of each phase and add a brief explanation about what you have done in each one. Before we say goodbye, we want to invite you to actively participate in the forum, sharing your progress as well as asking questions or giving advice and trying to help the rest of the community. We are looking forward to seeing your progress! We will try to spend as much time as possible on the forum, but please be patient as there will be times when we have professional commitments and it will take a while for us to respond. See you on the forum! ”

Partial transcription of the video

“Final project Thank you very much for taking this course with us. We hope that our lessons and recommendations help you in your design practice, to achieve timeless concepts and attractive identities. We have created this work process to move forward with safe steps, giving us the necessary confidence to present our projects. We want you to feel the same confidence when working on yours. Remember that each project is unique. Our recommendations and structures They serve as the basis for your presentations and projects. However, it seeks to identify the particular nature of each of them to e...”

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Course summary for: Graphic Identity Proposals from Start to Finish

• Level: Beginner
• 100% positive reviews (31)
• 843 students
• 4 units
• 13 lessons (1h 26m)
• 6 downloads

• Category

  Design

• Areas

  Art Direction, Branding & Identity, Design, Graphic Design, Logo Design